VF Corp.

This is Planet Earth

Outdoor brand Timberland rolls out a purpose-led retail space that speaks to its commitment to a greener future
Article

By Jennifer Acevedo

The ideals of a purpose-driven brand are nothing new to Timberland (Stratham, N.H.), which for nearly 100 years has dedicated itself to fostering a love of nature and the outdoors as well as advocacy of global green initiatives. Recently, the retailer announced a commitment to plant 50 million trees around the world by the year 2025 to kick off its “Nature Needs Heroes” global campaign.

Register Now: Schneider Electric, VF Corp. and We Mean Business Discuss Sustainability Amidst the COVID-19 Pandemic

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While the world we live in today looks a lot different than that of 2019, a few things remain the same – the impact of climate change on our resources and the push to meet corporate sustainability goals by stakeholders. However, due to the new drastic changes we’re facing in the world today, companies are now challenged to think differently about how they move the needle for sustainability. Now more than ever is the time to build a more resilient and sustainable future, and companies cannot take their foot off the gas.

Webinar: Schneider Electric, VF Corp. and We Mean Business Discuss Sustainability Amidst the COVID-19 Pandemic

Multimedia with summary

While the world we live in today looks a lot different than that of 2019, a few things remain the same – the impact of climate change on our resources and the push to meet corporate sustainability goals by stakeholders. However, due to the new drastic changes we’re facing in the world today, companies are now challenged to think differently about how they move the needle for sustainability. Now more than ever is the time to build a more resilient and sustainable future, and companies cannot take their foot off the gas.

Timberland Reveals Powerful Earth Day Message: ‘Caring Is No Longer Enough’

By Peter Verry
Article

Timberland has a new message for outdoor adventurers with Earth Day here: “Caring Is No Longer Enough.”

The New Hampshire-based company revealed an open letter to nature today that references the current health crisis that has forced people to stay indoors, keeping us from enjoying the places we once explored. The letter, which is narrated in the voice of a child, promises that mankind will “treat you better than we ever did before” when we’re allowed to return.

Through the End of May 2020, Triple Your Support for COVID-19 Relief with Timberland

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Timberland is part of the VF Family of Brands. Join VF and the VF Foundation to fight COVID-19 and aid relief efforts around the world. The Foundation has pledged $1.5M and will also match your donations 2-to-1 to the GlobalGiving Coronavirus Relief Fund (up to an additional $500,000) to amplify our collective impact.

Your donation will directly support communities impacted by the pandemic.

Together, we can be a force for good.

Nature Needs Heroes: Jon Freidman & Brad Mcnamara Bring Farming to Inner Cities

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Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

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Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

3BL Forum: New Report Shows Gen Z Is Ready to Change the World

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Timberland campaign seeks engagement with Gen Z

Timberland is one company counting on Gen Z to help it change the world. The outdoor outfitter recently launched its Nature Needs Heroes campaign to inspire a greening movement among consumers.

Purpose At Work: How Timberland Is Planting A Climate Change Movement

by Simon Mainwaring
Article

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world.

A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant 50 million trees across the globe within the next 5 years, building on the tree planting efforts it has already led since 2001.

Timberland Uses Recycled Plastic Bottles in New Footwear Collection

by Liz Gyekye
Article

“Around the world, the use of plastic water bottles is on the rise, and many of these end up in our landfills and oceans.”

US outdoor lifestyle brand Timberland has launched a new footwear collection which uses materials made from recycled plastic bottles and recycled rubber.

The new collection is called Brooklyn EK+ and has been launched to support the company’s sustainability drive.

Read more here

Here's the Impact of Timberland Boots Made from Recycled Plastic Bottles

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Did you know more than 340 million plastic bottles have found new life in Timberland shoes? That's 7.5 million pounds of plastic kept out of oceans and landfills. Check out the line of Timberland Boots made using recycled plastics and learn more about Timberland's Sustainability initiatives here.

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