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 |  Mar 27, 2010 3:18 PM CDT

Marcia Stepanek is a regular contributing writer for Justmeans and co-founder of Contribute Media. She also is Publisher of Cause Global, a group blog about the use of social media in social advocacy and innovation. Previously, she was executive editor and co-founder of CIO Insight Magazine and Web strategies editor at BusinessWeek, as well as the national economics correspondent and special proje...

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Failure: The New Cool in Social Innovation?

Failure - or the noshutterstock_34951882tion that we should publicly share our stories about what doesn't work in our scramble to innovate - is becoming the New Cool. Rather than launch a quixotic war on failure, some social sector leaders are saying that we should be using what we've learned to fail better, to learn from the past so that we may, collectively, meet the challenges we share. [What has to die so that better initiatives might live?]

Sure, social innovation leaders have been talking for a while now about why sharing failure stories is important to this new sector's learning and success rates over time. But now, as the collaboration trend gains momentum across the social advocacy landscape, the notion of failure as a critical ingredient of innovation -- and cross-sector learning -- appears to be gaining a new sense of urgency.

Earlier this week, global thought and action network PopTech released the theme of its annual October gathering in Maine, something that many social entrepreneurs look to as an intellectual context for their work. [Last year, in the wake of the global financial meltdown, the theme was "America, Reimagined."] This year, partly to reflect the burst of start-up activity around disruptive innovation, the theme is "Brilliant Accidents, Necessary Failures and Improbably Breakthroughs." It's an opportunity to remind ourselves why failure is vital - and gain inspiration and new energy around the kinds of risk-taking required for innovation to occur. [Some of the questions PopTech will be exploring include: What do radically different disciplines and ways of thinking have to teach each other? Why do some ideas work at a grand scale, and others only locally? How can small changes to our 'default' options lead to breakthroughs? Every visionary starts as a heretic, so how do ideas and their champions move from the edge to the center?]

The failure theme also is getting impetus from mobileactive.org cofounder Katrin Verclas. Earlier this month, she began inviting people in the mobiles-for-social-change space to share their failures, in preparation for an event she's calling Fail Faire, which will be held in New York on April 14.

"Projects succeed, projects fail," Verclas says. "The successes are reported on, the failures are filed away -- or, in the case of most ICT 4 Development or Mobile 4 Development projects, pushed under the proverbial rug. Well, it's time to bring out the failures, with a sense of humor and with an honest look at ourselves." Verclas, who has been a voice for innovation in the mobiles space for years, said: "If we understand what doesn't work in this field and stop pushing our failures under the rug, we can collectively learn and get better, more effective, and have a greater impact as we go forward."

Lucy Bernholz, a blogger, consultant and change activist in the philanthropy space, also has been voicing the need for nonprofit innovators to be more collaborative and open in their work, and chiefly more transparent about their struggles to reinvent their roles in the face of the Web's continued radical evolution. Her recent "Open Philanthropy: A Modest Manifesto" urged the sharing of what works and what doesn't, triggering a continuing debate in the sector about risk and transparency.

Certainly, failure isn't just considered a value for start-up entrepreneurs, something to emphasize on a resume as proof of wisdom and experience. Talking about failure and sharing what works/ what doesn't has the effect of de-stigmatizing risk, catalyzing in-house innovators, and inspiring more of us to build systems that fail better.

How many of you are using failure stories as tools for collaborative learning on-site and off? How goes the sharing? What is needed in the storm of disruptive innovation to make people feel more secure about what they share? Let us hear from you.

Jeff Mowatt
Jeff Mowatt 04pm April 06
Now I think about it, what I blogged about today is another failure story. A celebrity adoption attempt given enormous media coverage which ...