I love being a staff writer for 3BL Media/Justmeans on topics - Social Innovation, Social Enterprise and Social Entrepreneurs. When I am not writing for 3BL Media/Justmeans, I wear my other hat as owner of Serendipity PR. Over the years I have worked with high-profile, big, powerful brands and organisations within the public, not-for-profit and corporate sectors; and won awards from my industry....
Socially Responsible Companies: The Ethical Corporation Shows Brands How to Benefit From Corporate Responsibility
A new report entitled, 'How to Embed Sustainability and Corporate Responsibility into Management Processes' by Ethical Corporation reveals the numerous benefits of ensuring that sustainability is very much part of the management processes as it creates new business opportunities, and how leading socially responsible companies are making the business case for corporate responsibility.
The report was compiled after eight months of research. It surveys over 100 members of the Ethical Corporation community, along with in-depth interviews with leading professionals within the fields of corporate responsibility - including members of Ethical Corporation's magazine advisory board. It also features case studies and contributions from well-known global brands such as Unilever, Alliance Boots, Marks & Spencer, Coca-Cola Enterprises, Kimberly-Clark, Bacardi and Credit Agricole, to name just a few.
Ethical Corporation's report clearly outlines how the most innovative and socially responsible companies are using corporate responsibility and the sustainable business agenda to develop new income streams. The extensive research highlights how corporate responsibility influences best practices from the world's leading practitioners in key business areas - Human Resources, Research & Development, supply chains issues and stakeholder engagement. Every section of the report finishes with a 'corporate responsibility' checklist for that business area.
Sustainability expert Judy Kuszewski, who led the research and editorial says, "We found how some companies are now properly integrating corporate responsibility and sustainability top-to-bottom through management processes. These are the companies that are truly serious about using corporate responsibility to maintain their dominant positions, or become the next generation of leaders." This report contains new key social and environmental data from international agencies, including the UN, World Resources Institute, the World Bank group and OECD, as well as useful trends, facts and figures from the sustainability reports of leading socially responsible companies.
Ethical Corporation provides business intelligence to more than 3,000 multinational socially responsible companies every year. It also publishes a leading business magazine, website and organises events. In fact, its next main event is the 'Supply Chain Summit Europe' from 22 to 23 October 2012 in London, U.K. This dynamic industry conference is in its 7th year and brings together 200+ senior sustainability and procurement executives from large European brands to discuss proven best practice and innovative solutions. Marks & Spencer, Mike Barry, Head of Sustainable Business; Nestlé, Mark Jones, Supply Chain Director, UK and Ireland; Nike, Sharla Settlemier, Senior Director, Sustainable Manufacturing and Sourcing; London 2012, David Stubbs, Head of Sustainability and Timberland, Anabel Drese, European Head of CSR are just some of the leading minds in sustainability who will attend
Photo Credit: Ethical Corporation