Justmeans is the world's leading source of information and connections for the sustainable business industry.

In 1989, Ben and Jerry's issued the first corporate social responsibility (CSR) report. 22 years later, over 5,000 companies issue sustainability/CSR reports every year. This number is projected to increase dramatically given the increase in legislation around social and environmental performance reporting in large-cap companies. The growth in CSR reporting creates two challenges... Learn more

Justmeans is the world's leading source of information and connections for the sustainable business industry.

In 1989, Ben and Jerry's issued the first corporate social responsibility (CSR) report. 22 years later, over 5,000 companies issue sustainability/CSR reports every year. This number is projected to increase dramatically given the increase in legislation around social and environmental performance reporting in large-cap companies. The growth in CSR reporting creates two challenges:

1. How do companies break through with communications on their performance?
2. How do investors, consumers, employees, NGOs, and media distinguish one company's performance vs. another?

Justmeans exists to solve these two challenges. Over the past three years, Justmeans has become the leading platform and ecosystem for the growing "sustainable business" industry. Justmeans.com, the largest worldwide user base of sustainable business practitioners, augments our strategy and communications services.

We exist to help companies and their stakeholders adapt to four monumental shifts in the way medium and large cap companies report on sustainability performance:

1. Performance Based Sustainability: Companies are shifting away from seeing CSR as a philanthropic model to being a part of core business strategy
2. Data Collection: Companies are moving from monitoring of ESG data in excel spreadsheets to using sophisticated sustainability performance management software solutions
3. Reporting Standards: A growing segment of the sustainability "ecosystem" believes that the next few years will see mandatory reporting requirements along the Global Reporting Initiative's G3 Indicators
4. Analytics & Communications: Understanding of ESG (environmental, social, and governance) performance data and meta data and communicating it in social media has altered previously concealed performance

A growing segment of large cap companies now understand the need to benchmark their relative ESG performance against their peers. Our belief is that communicating relative performance is perhaps the only long-term solution to stakeholder concerns in a world where anyone with access to an Internet connection can consider himself or herself as a "stakeholder."

How Justmeans will works with leading companies:

Strategy

Shareholders and consumers want to know what your company is doing to ensure the long term sustainability of your business. Our dedicated corporate responsibility strategists work with you to identify existing communications assets and gaps to craft a core strategy. Our perspective is augmented by the largest online ESG database, helping us to identify areas where you may outperform or underperform peers.

Communications

Once a strategy is crafted, we help you move from publicizing your CSR report once a year towards a model based on using content to continually communicate performance. We use a combination of traditional and social media tools to reach stakeholders, wherever they live on and offline. Our relationships with over 100 industry leading events and conferences ensure exposure for your initiatives among influencers. Hide full story.