Consumer Trends That Will Help Communicators in 2020

By Hailey Thompson
Feb 10, 2020 10:15 AM ET

PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving. 


In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. 

They are reading more labels (food and otherwise), unearthing the journey their products make from plant/farm to store/table and appreciate transparency within every step of the knowledge-hunting process. Consumers do not expect companies to be perfect (yet), but they must be on the road to improvement. 

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