Consumers Buy From Companies That Take a Stand

By Michael Browne
Dec 7, 2018 10:00 AM ET
Article

Originally posted on Supermarket News

Nearly two-thirds of consumers globally (63%) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture.

This is good news for supermarket chains like Albertsons, Kroger and Aldi, who are at the forefront of their industry when it comes to social values, sustainability and environmentalism. In the past year alone, Albertsons has made cleaner transportation and reducing waste top priorities, while Kroger’s announcement that it would eliminate single-use plastic bags by 2025 and Aldi’s involvement with the How2Recycle program have shown their commitment to more than what they sell.

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