eGood: Engaging Customers

Jun 3, 2013 9:30 AM ET

Glendora business owners, Nikki Cusumano Vitale of Fiorina and Jonathan Lambert from Classic Coffee, recently gave $117.45 and $349.60, respectively, to the Foundation for Glendora Unified Schools (FGUS). To be precise, their customers had a big role in that gift. One day, when those customers walked in, they were asked if they would like for 3% of the total cost of their purchase to go to a local charity—in this case, the local schools’ foundation. E-Good was th engine behind that transaction.

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Branding for Good