Green Chemistry: The Secret Behind Sustainable Product Development

Dec 20, 2019 9:35 AM ET
Article

In some respects, global brands are victims of their own success. Once attached to a brand, loyal consumers are reluctant to change, and brands become wary of changing the product formulas that those customers know and love. 

Jeffrey Whitford, head of corporate responsibility and branding for the research and biotech company MilliporeSigma, described the challenge last week in an interview with TriplePundit.

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