HEINEKEN recognised as one of the Best Global Green Brands
Leading consultancy Interbrand has unveiled its list of Best Global Green Brands and HEINEKEN has made it to the top 50 for the first time.
Interbrand’s 4th annual Best Global Green Brands Report examines the gap that exists between a brand’s environmental performance and consumers’ perceptions of that performance. Three new brands joined the 2014 ranking, including Chevrolet (#32), Disney (#49), and HEINEKEN (#50). More than 3 years into our sustainable strategy, we have made great progress across four main areas of focus: water, CO2, sourcing and responsible consumption. Read more here.
- Our solar electricity plant with 3,632 solar panels in the Netherlands, sufficient to fuel the entire production process of the Wieckse Witte line of beers using only solar energy.
- The introduction of our new, lighter Desperados bottle. 20% lighter than the previous version, the new bottle represents an annual decrease of 6,000 tonnes of glass and 5,000 tonnes of CO2.
- Our 2013 specific water consumption figure of 4.1 hl/hl, down from 4.2 hl/hl in 2012. This is a 20% reduction compared with 2008, the baseline year.
- HEINEKEN UK’s innovative draught-cooling solution SmartDispense that is more energy-efficient, saves water, delivers significant cost savings to bar owners, a better quality beer to consumers, and uses greener refrigerants, reducing the Global Warming Potential (GWP) below the industry standard.