What is the Subaru Love Promise?

Jul 20, 2016 10:25 AM ET

You probably know the famous tagline “Love: it’s what makes a Subaru a Subaru” from the brand’s endearing commercials about love, friendship, and giving back to the community. This campaign is part of a much larger endeavor run by Subaru, called the Subaru Love Promise.

According to Subaru, the Subaru Love Promise is “a pledge to do right by the communities in which we all live and work.” To that end, Subaru works to “build fuel-efficient vehicles in eco-friendly plants,” include zero-landfill plants. Subaru has even shared its zero-landfill knowledge with the National Park Service in honor of the service’s centennial this year. Through campaigns like Share the Love, Subaru has also donated more than $50 million to various causes in the last two decades.

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