5 Ways to Build Your Company's Reputation for Sustainability
Sustainability is no longer just a compliance requirement. It’s a business opportunity, and some argue a business imperative, that can give companies a competitive edge by growing something that’s become increasingly important to consumers: brand trust.
According to the 2015 Nielsen Global Corporate Sustainability Report, brand trust tops the list of sustainability factors that influence purchasing decisions, with 62% of consumers saying it’s an important factor.
New consumers are very active with technology and social media and have the ability to influence the wider audience, either positively or negatively. Reaching them is crucial, and some companies are struggling to adjust to the new reality. Building your brand’s reputation for sustainability will help you create sustained trust. Get started with the following five tactics on the Antea Group blog.
About Antea Group
Antea Group is an international engineering and environmental consulting firm specializing in full-service solutions in the fields of environment, infrastructure, urban planning and water. By combining strategic thinking and multidisciplinary perspectives with technical expertise and pragmatic action, we do more than effectively solve client challenges; we deliver sustainable results for a better future. With more than 3,000 employees in over 100 offices around the world, we serve clients ranging from global energy companies and manufacturers to national governments and local municipalities. Learn more at http://us.anteagroup.com.