CGI: Naked Sells

Sep 23, 2010 5:43 PM ET
Campaign: Blogging From the Clinton Global Initiative (CGI) Sixth Annual Meeting

Alice Korngold's Blog

“We plan to triple our sales of what we call Good for You products, including fruit and vegetable juices, oatmeal, nuts, seeds, low-fat dairy, sports drinks for athletes over the next decade,” explained Dr. Derek Yach, Senior Vice President, Global Health Policy, PepsiCo in a private interview with me today at the Clinton Global Initiative (CGI).  Naked is one of PepsiCo’s nutritious juice brands and they tell me that Naked is definitely Good for You.

“The growth rate of healthy foods will exceed that of our other product areas – the ones we call Better for You, and Fun for You.” Additionally, reported Yach, PepsiCo seeks to make the Better and Fun products healthier; provide better labeling so that consumers can make informed choices; conduct more responsible marketing; and promote physical fitness.

Health, nutrition…this sounds like pretty suspicious stuff for a for-profit company, right?

See continuation here...http://bit.ly/9ClFTQ

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