Similar Paths to Adoption: Sustainability and Technology

Early in my career, I focused on helping businesses become more efficient and effective through the use of technology. I worked with companies at various levels of technological proficiency.

With certain clients, I spent more time discussing the value of technology as a performance and profitability driver, while other clients wanted to use it more as a catalyst for innovation.

Later, I aligned my profession with my passion, and shifted my career to sustainability. I quickly recognized the similarities between implementing a new technology application and implementing a sustainability strategy. Each forces a foundational shift in the way business is done. Once sustainability becomes a core value, or a new piece of technology becomes a part of our daily work, it is nearly impossible to go back.

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