Ethical Consumerism

Broke and trying to grow better pot: two ingredients for world class eco-innovation

<p class="MsoNoSpacing"><span style="font-size: small;"><span style="font-family: ">Tom Szaky was a freshman at Princeton when he and some friends stumbled upon a killer fertilizer: worm poop.<span>&nbsp; </span>&ldquo;We were trying to grow better pot and it turned out worm poop did the trick&rdquo; Tom told me matter-of-factly at the start of our conversation.<sp

Case Study: Incentive Based Recycling

<p><strong>Three problems, one solution: <br /> </strong><br /> <strong>1.&nbsp;</strong>&nbsp;&nbsp; Like many others, I know recyclables have value, but I don&rsquo;t care to spend my time sorting through trash to sell the materials at a <a href="http://www.epa.gov/jtr/co

The Bottom Line On Lightbulbs And Hg (Mercury) - Let's Not Allow Perfect To Be The Enemy Of Good

<p>With so much green washing underway at the moment because of the political process, including slick and persuasive (but ultimately misleading) spots by the likes of ExxonMobil and their fossilized friends, it is easy to be uncertain about the adoption of compact fluorescent light bulbs. After all, many designs utilize mercury and are manufactured in nations with lax environmental laws (and even more lax enforcement).</p>

Ecotourism: Myth or Reality?

<p><a href="http://www.conservation.org">Conservation International</a> defines true ecotourism as &ldquo;responsible travel to natural areas which conserves the environment and improves the welfare of local people.&rdquo;&nbsp; <a href="http://www

Social Change and Selling Soap

<p>In recent years Dove has won considerable praise for its CSR initiatives, most notably its <a href="http://www.campaignforrealbeauty.com/">Real Beauty</a> campaign.&nbsp; However, this is far from the first time <a href="http://hbswk.hbs.edu/i

Goodbye to vroom vroom

<p>No one can deny that the American people have a love affair with the automobile.&nbsp; Unfortunately, we might not have loved too wisely.&nbsp; According to a study published in the <a href="http://www.pnas.org/content/105/2/454.abstract">Proceedings of the National Academy of Sciences</a>, the transportation sector

One step forward, two steps back

<p>As I was preparing to write this, my first post at ATR, I received a fascinating email from the good folks at <a href="http://www.ospop.com/"><em>ospop</em>.</a>, a <a href="http://www.coolhunting.com/archives/2007/09/ospop_exclusive.php">buzzworthy</a> new bu

What your grandmother told you was wrong!

<p>Recently I was traveling for work in Italy and found myself sitting in a wine bar in Rome (as most would after a heavenly meal).&nbsp; I was having a wonderful discussion with a marketing friend from Proctor &amp; Gamble responsible for detergent sales in the country.&nbsp; I excitedly asked him about their cold-water detergent which is available in Italy - which cleans clothes equal

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