Noble Foods

Big Brands Take Animal Welfare Seriously In Supply Chains

(3BL Media/Justmeans) – Animal welfare is important to European consumers. Nowadays, food quality is not only determined by the overall nature and safety of the end product, but also by the perceived welfare status of the animals from which the food is produced. It is recognised that improving animal welfare can positively affect product quality, pathology and disease resistance, and that it has a direct bearing on food quality and safety.

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