Why and How To Create CSR Champions At Your Organization
By Nita Kirby
Corporate Social Responsibility (CSR) has fully established itself as a major corporate initiative, and today many corporate leaders have realized the growing sense of urgency to give back to society given the imminent threat of issues like social inequality and climate change. As CSR is finally settling in and finding its place in the business world, everyone from the C-Suite on down are realizing that they can play a significant role to address these challenges. Currently, 92% of CEOs agree with the statement that having a strong corporate purpose through values, culture, and behaviors is important - to moral and to the bottom line. But, of all the CSR programs springing up, what makes one truly exemplary? They stand out because the entire company is made up of CSR champions.
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