Apparel and Footwear Companies Launch Green Initiatives
(3BL Media/Justmeans) â Green activists have raised concerns for a long time about the growing apparel and footwear consumption worldwide and its adverse impact on the environment. Some of the leading manufacturers and retailers in the apparel and footwear industry are responding to the challenge by investing in green innovation to reduce their environmental footprint.
Adidas, the worldâs No. 2 sportswear company behind Nike, has introduced a three-year research program to develop soccer cleats that can be repeatedly recycled, use no chemical adhesives and create no waste. Sport Infinity, as Adidasâs new project is called, would assemble experts from a variety of industries to develop a âsuper-material,â including German chemicals giant BASF, Austrian design consultancy firm Kiska, and several international universities.
Adidas has also announced that it would join Microsoft, Sony and several other leading companies in a UN initiative to become a âleading exampleâ in tackling climate change, by agreeing to measure its climate footprint and reduce emissions wherepossible. Adidas executive board member Glenn Bennett said environmentalism can contribute to lasting economic success.
More companies are taking definitive steps to reinforce their commitment to environmental sustainability. Levi Strauss & Co. recently said it would expand its garment collection over the entire U.S. to boost its recycling program. Nike, Inc. has been collecting used athletic shoes and recycling them into performance gear since the 1990s. The company has also announced its commitment to a goal of zero discharge of hazardous chemicals by 2020.
H&M, the worldâs second-largest fashion retailer, recently announced it would offer an annual â¬1 million prize for new techniques to recycle clothes. Since 2013, the company has collected used garments in-store and it is now retailing collections made partly out of recycled materials.Earlier this year, H&M also joined forces with Puma-owner Kering to support textile-recycling firm Worn Again in developing a technology for separating and extracting fibers in mixed-material clothes.
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