Bacardi Limited’s 42BELOW Vodka Brand Makes Soap From Cocktail Lemons
(3BL Media/Justmeans) — Cutting down on waste requires companies to be innovative. That’s something vodka brand 42BELOW knows all about. A company owned by Bacardi Limited, 42BELOW has launched a line of soap made from recycled cocktail lemons, the first of its kind. It signed up bars across Australia and New Zealand to collect the used lemons and fruit used in their cocktails and send them to the company’s lab that turns them into liquid lemon soap. The soap is then sent back to the bars.
Launched in early December 2016, 42BELOW has collected 400 kilograms of fruit waste, which it turned, into 20,000 sachets and 400 bottles of liquid soap. If the lemons were tossed out they would end up in a landfill where they would contribute to methane emissions, a greenhouse gas with a warming potential 23 times that of carbon dioxide.
42BELOW gets its name from New Zealand’s position on the 42nd parallel. The company is no stranger to eco-friendly initiatives. In August, the company hosted the Cocktail Earth Cup where bartenders designed eco-friendly, zero-waste drinks. Following that event, they partnered with Junkee Media to come up with innovative ways to be more environmentally friendly.
42BELOW’s soap is not the only initiative at Bacardi Limited to reduce waste. Last March, Bacardi announced an initiative to eliminate straws and stirrers in cocktails at company events. The company launched the initiative at its North America regional headquarters office in Coral Gables, Florida and its Bombay Sapphire Distillery at Laverstoke Mill in Hampshire, England. The reason for the initiative is that plastic straws and stirrers are rank number five in the top 10 pieces of garbage collected in the oceans.
42BELOW’s soap and the no straw movement is part of Bacardi Limited’s wider efforts to reduce waste. Bacardi has a goal to eliminate landfill waste at its production sites by 2022. The goal is part of Bacardi’s initiative, Good Spirited: Building a Sustainable Future. There are other goals within the initiative including obtaining all raw materials and packaging from sustainably sourced, renewable or recycled materials.
There are several 2017 goals. One is to reduce the weight of its packaging by 10 percent by 2017 and 15 percent by 2022. Another is to reduce its water use by 55 percent and greenhouse gas emissions by 50 percent by 2017. Since 2006, it has improved water use efficiency by 46 percent and reduced its greenhouse gas intensity ratio by almost 45 percent.