Buying Green on One Twine
(3BL Media/Justmeans) - Today more consumers than ever are making a conscious effort to buy environmentally friendly products, including organic food, housewares, and clothes. Eco-friendly shopping is one of the biggest trends of the decade. The craze toward manufacturing, designing and buying green has been growing in recent years, giving consumers a greater choice of sustainable products. Now, Recyclebank®, the American company that inspires and rewards consumers for smarter, everyday choices for a more sustainable future, has launched an exciting new online shop, One Twine. It’s a place where people can discover over 400 carefully vetted products that are better for the home, wallet and better still, the planet.
Here, U.S. shoppers will find a mix of established brands as well as up-and-coming companies; there are a variety of nearly 30 brands across household, health and beauty, children, pets, and gear, and gadgets. Each product featured is reviewed through Recyclebank’s Impact Lens, a selection process that examines how it’s made, used and how it can be disposed. It’s a list of nine criteria that consider the product’s total environmental impact. One Twine clearly displays icons next to each product, highlighting which criteria it has met. In addition to discovering socially and environmentally conscious goods, customers will also find great deals on the products they love on OneTwine.com, which features brands such as 3B Bags, Alba Botanica, Better Life, Born Free, Citrus Magic, ECO Lunchbox, Weleda, Zuke’s, and a whole host of other names.
Consumers want products that are gentle on the planet and healthy for their families. However, it is easy to get lost among labels and marketing messages; One Twine is making it simple. Recyclebank started out with recycling; since then it has added other ways for people to easily incorporate sustainability into their everyday lives. The opening of One Twine is a natural, next step for Recyclebank and is also very much about being able to offer consumers the products its employees believe in and love. It is taking the guess work out of finding eco-friendly and sustainable products, and at the same time, giving people another way to incorporate ‘green living’ into their busy lifestyles.
Since 2004, Recyclebank has used a mix of education, rewards and impact metrics to help people live more sustainable lifestyles. Through online engagement and recycling incentive programs, it has increased recycling rates in more than 300 communities and partnered to recycle nearly 3.8 billion pounds of waste. Its 4.5 million members earn hundreds of points a year from learning how to live more sustainably and taking small actions to achieve real impact.
Now, in addition to applying those points toward a discount at checkout on One Twine, Recyclebank members can also shop on Recyclebank.com’s rewards catalogue for deals on products and services ranging from food and beverage to health and beauty, restaurants, entertainment, sports and recreation, apparel, automotive, electronics and more. The One Twine online store is not just a treasure trove of ‘positive products’ it is also full of affordable things.
Photo Credit: One Twine