Samsung Shows Off Its Sustainability Credentials at Consumer Electronics Show in Las Vegas
Digital media giant Samsung Electronics is showing off its sustainable, eco-friendly technology at the Eco Zone Display at the 2012 International Consumer Electronics Show at booth #12004 in the Central Hall of the Las Vegas Convention Center, which kicks off tomorrow and runs until Friday (January 13th).
Samsung is exhibiting a range of products that signal the company’s concerns with sustainability. "The Samsung Eco Zone Display at CES exemplifies not only our continued commitment to the environment, but also how the long-term life expectancy and durability of our products makes our technology truly sustainable," said David Steel, Samsung Electronics North America’s Executive Vice President of Strategy. "We look forward to creating future technology that will provide consumers with the next generation of a 'smart life,' which includes more eco-friendly products."
In order to advance its green project, Samsung has created the PlanetFirst initiative, which is the encapsulation of its plan to become “one of the world’s most environmentally friendly companies by 2013.” Besides products, the company also intends to build green manufacturing sites. And it’s starting to reap the results of its green efforts. It was named the world's most sustainable technology company by the 2011 Dow Jones Sustainability Index . It appeared at 22 on Newsweek's 2011 Greenest Companies list, up 32 spots from 2010. It also appeared among the 100 most sustainable companies named by the World Economic Forum.
Samsung said recycling is also a bit part of its commitment to sustainable technology. In order to help consumers with the task of responsibly recycling their old electronics, it offers collection sites in all 50 U.S. states. There are more than 900 recycling stations across the country. In 2011, the company collected more than 78 million pounds of e-waste and more than 146 million pounds of e-waste since the program began in 2008.
One of the products to be seen at the Eco Zone Display is the company’s Wi-Fi-enabled WF457 Front-Load Washer, which ENERGY STAR recognized as a "Most Efficient 2011" clothes washer and received a 2012 CES Eco-Design Award. It uses 96 kWh/year in electricity and up to 70 percent less water than top-load washing machines. Besides, the WF457 is the first Samsung washer to be Smart Grid-ready.
To find out more about Samsung at CES check out the company’s dedicated website.
Image credit: WikiChava