Social Innovation: The Best Super Bowl Car Commercial that Never Aired

LA filmmaker Jordan Bloch has launched the Gallons of Light campaign, a commercial film about the Tesla Supercharger—a game changer in social innovation for the next generation of cars. Bloch has brought together technology, sustainability, cars, and film, and says, “When I discovered the network of free, solar-powered “Superchargers” that Tesla and Solar City were building across the U.S., I was driven to make a film about it. It reflects my vision of a sustainable future, where we can enjoy nature without harming it.” Bloch, who directed and produced this film enlisted the help of James Taylor, the famous voice actor behind Scooby Doo, Star Wars – the TV Series for this project.

Jordan Bloch’s film is a short social innovation documentary that goes on the road, filming a new Tesla Model S owner and his family on their  solar-powered journey; this is a road trip about not taking from or exhausting the earth. Bloch’s project is not officially affiliated with Tesla, yet it provides a glimpse into the new Superchargers that will provide clean, free, and fast-charging for drivers of the Tesla Model S up and down the West Coast.

Tesla’s first six charging stations have already been built in secret, and use a social innovation solar-powered carport provided by SolarCity to generate more energy than Tesla estimates Model S drivers will need in a year of driving! This means these Superchargers will generate more power than is required, resulting in the extra energy going back into the grid.

Elon Musk, Tesla Motors co-founder and CEO, says “Tesla’s Supercharger network is a game changer for electric vehicles, providing long distance travel that has a level of convenience equivalent to gasoline cars for all practical purposes. However, by making electric long distance travel at no cost, which is impossible for gasoline cars, Tesla is demonstrating just how fundamentally better electric transport can be. We are giving Model S the ability to drive almost anywhere for free on pure sunlight.” The Supercharger is substantially more powerful than any charging technology to date, providing almost 100 kilowatts of power, with the potential to go as high as 120 kilowatts in the future.

The 85 kWh battery of the Tesla Model S can be fully charged in about an hour from a Supercharger, while 30 minutes of charging will provide three hours of driving. Tesla has ambitious expansion plans: more stations will be set up this year, as the company plans to install Superchargers in high traffic corridors across the continental U.S., enabling fast, purely electric travel from Vancouver to San Diego, Miami to Montreal, and Los Angeles to New York. Tesla will also begin installing Superchargers in Europe and Asia in the second half of 2013.

Photo Credit: Jordan Bloch

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