Squidoo and SocialVibe Put Social Media Platforms to Good Use

The power, financing, and influence of social media is being used for charitable causes on some platforms. Two fairly new sites have done a particularly impressive job at raising awareness and money: Squidoo and SocialVibe.

Squidoo, launched in 2005, allows users to raise awareness and money for their favorite charities by making blog-entry like pages (or ‘lenses’ as they’re called on the site) about anything at all – it could be a lens about their non-profit or it could be about dog food. It doesn’t matter. Lenses benefit from advertising revenue, which is donated to the user’s charitable organization of choice. It’s a brilliant way for people to raise money and awareness for a cause without dipping into their own pocket – and it’s ongoing. It takes about 10 minutes to create a lens, and as long as that lens isn’t deleted, it keeps raising funds, little by little (‘microdonations’ as Squidoo’s Editor-in-Chief Megan Casey calls them) for as long as the site is alive.

Three years after the launch of Squidoo, another (betarific) site with charitable intentions came on the the scene: SocialVibe. Since its launch in 2008, the site has achieved a significant following and companies like Microsoft, Visa, Apple, Disney, Coca Cola, Kia, Kraft, Macys, Nestle,Procter & Gamble and Discover help to drive its success. SocialVibe is an online community platform that mobilizes the site's users to promote charitable organizations they like and the brands that support those organizations. Users make a profile and badges that show their support for a cause or organization – and when they recognize brands that also support their cause, they are awarded with points that can be redeemed for a variety of perks such as donations for their chosen charitable organization. In a nutshell, it’s an organic, well-meaning way in which brands can build consumer loyalty and engage customers in a common social mission.

Photo credit: Squidoo