(3BL Media/Justmeans) - Last week I attended the BASF CreatorSpace Summit in NYC. The summit, one of several being held worldwide, is in commemoration of BASF’s 150th anniversary.
CEO Wayne T. Smith kicked off the event, saying, “As we celebrate this milestone, we are connecting people with ideas to make meaningful contributions to society in accordance with our corporate purpose: ’We create chemistry for a sustainable future.’” The meaningful contribution for this particular summit was aimed at the question of the future of the Red Hook section of Brooklyn, an area that was devastated by Hurricane Sandy. Red Hook was selected because it typifies in many ways the kind of vibrant oceanfront community that has tough choices ahead, including the threat of future storms, growing population, economic inequality and the desire to maintain the unique characteristics that give the area its sense of identity and community.
A number of knowledgeable contributors were invited to the event, to serve as co-creators. These included architects, city planners, engineers, artists as well as residents of the Red Hook community.