Guest blog by Melissa Hollis
It’s not always easy to figure out what consumers want. Case in point: the same markets that recently pushed Harry Potter-branded chocolate to go fair trade also pressured natural and organic retailers such as Whole Foods to lower their prices. Pulled between their sometimes-conflicting responsibilities to a sustainable earth and sustainable business, brands face a critical question:
(3BL Media/Just Means) - The world’s tropical forests are dwindling due to economic pressure for commodities such as beef, soya beans, palm oil and wood products. In reaction to that, major companies are pledging to mitigate their environmental impact on those ecosystems and their supply chain complies with sustainability standards.
When someone thinks of Google they likely think first of their browser. However, Google should come to the mind of renewable energy enthusiasts. The reason is simple: Google invests in renewable energy, with a goal of powering its operations with 100 percent renewable energy.
California is suffering from one of the worst droughts on record. For the fourth straight year, residents of the golden state have been hearing about the meager rainfall and snowpack. Many state residents think fellow Californians can do much more to conserve water.
(3BL Media/Justmeans) - Philadelphia, Pennsylvania, which is home to more than 1.5 million residents, is tackling obesity throughout the community. Approximately 67.9 percent of adults in the city and approximately 41 percent of youth aged 6-17 are overweight or obese.
(3BL Media/Justmeans) - Aged care is a reality that many of us will have to face at some point. In the States, the population is ageing at a significant rate. In America more than 90 percent of adults don’t have long term care insurance, while four in ten now care for loved ones.
(3BL Media/Justmeans) - In the U.S. most people would assume that music is taught in all schools, yet sadly they would be wrong. For many, when they were in school, music classes were a consistent part of the curriculum, but over the last few decades, schools have cut music programs under budgetary pressures.