UPS® cameras capture sustainability success stories, June 16
NORTHAMPTON, Mass., May 29, 2015 /3BL Media/ - When faced with the option of scrolling through paragraph after paragraph of text or viewing a video to learn about a topic, the choice is clear among just about anyone from baby boomers to millennials – video wins.
For that reason, corporate communications and content marketing professionals responsible for telling CSR and sustainability stories are honing their multimedia production skills.
Bulldog Awards are the only awards programs in PR and communications whose winners are judged and chosen by working journalists bringing all the prestige that has become synonymous with a Bulldog Award win.
Recently, I heard Tim Goudie, Director of Social Media, Sustainability at The Coca-Cola Company, give a keynote presentation at ClickZ Live New York on “Sustainability, Storytelling & Social Media.” His presentation included several YouTube videos that illustrated:
Why Sustainability is such a critical part of Coca-Cola marketing.
Important dos & don’ts for brand storytelling.
What type of content really connects with consumers on social media and via video.
How do you create a happy marriage between indie filmmakers and company brands? Watch as artists and brand leaders discuss the challenges and rewards of collaboration during the HP Living Progress Exchange at the 2015 Sundance Film Festival.