Branding CSR News

3BL Media Webinar Focuses on Visual Storytelling in CSR

UPS® cameras capture sustainability success stories, June 16
Press Release

NORTHAMPTON, Mass., May 29, 2015 /3BL Media/ - When faced with the option of scrolling through paragraph after paragraph of text or viewing a video to learn about a topic, the choice is clear among just about anyone from baby boomers to millennials – video wins.

For that reason, corporate communications and content marketing professionals responsible for telling CSR and sustainability stories are honing their multimedia production skills. 

Red Nose Day Crosses the Pond, Raises Funds Through Humor


While the urgent support needed for many social and environmental issues is no laughing matter, sometimes a dose of humor is just what is needed to motivate people to support important causes.

No Purchase Necessary: TOMS Exchanges Hashtags for Shoes


One-for-one has been a popular way for companies to easily tie social impact to purchase.

Bulldog CSR Awards: Need an Extra Week?

Bulldog Corporate Social Responsibility Awards have been extended to Friday, May 8th

Don't miss this opportunity to enter your award winning CSR PR campaign. If you win in multiple categories, you could be our Grand Prize winner and receive our exclusive crystal Bulldog Award.

Two reasons to enter. . . and win: Prestige and Publicity

Days Left to Secure Your Spot at #SVLeaders Summit

What can a shared value mindset do for your business?

Time is running out to reimagine social problems as business opportunities this May 12-13 at the Shared Value Leadership Summit! Registration ends May 4th. 

Here are the top five reasons to join us in New York for this year's event — all ways in which you can jump-start a smarter strategy for your organization’s role in society:

Deadlines are Looming!

The Bulldog Corporate Social Responsibility Awards are Coming to a Close in Just 2 Days

Two reasons to enter. . . and win: Prestige and Publicity

Bulldog Awards are the only awards programs in PR and communications whose winners are judged and chosen by working journalists bringing all the prestige that has become synonymous with a Bulldog Award win.

New Wells Fargo Brand Campaign Celebrates Diversity, Features LGBT Community


Every day, Wells Fargo serves millions of customers who reflect a wide range of diversity and takes pride in getting to know all of its customers to better serve their financial needs.

How Coca-Cola is Sharing its Sustainability Story via YouTube


Recently, I heard Tim Goudie, Director of Social Media, Sustainability at The Coca-Cola Company, give a keynote presentation at ClickZ Live New York on “Sustainability, Storytelling & Social Media.” His presentation included several YouTube videos that illustrated:

  • Why Sustainability is such a critical part of Coca-Cola marketing.
  • Important dos & don’ts for brand storytelling.
  • What type of content really connects with consumers on social media and via video.

Coca-Cola: The Business of Sustainability

Companies and Filmmakers Talk Collaboration at HP Living Progress Exchange

Multimedia with summary

HP on YouTube

How do you create a happy marriage between indie filmmakers and company brands? Watch as artists and brand leaders discuss the challenges and rewards of collaboration during the HP Living Progress Exchange at the 2015 Sundance Film Festival. 

Introducing the Redesigned BSR Website


By Melanie Janin, Managing Director, Communications, BSR


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