470,000 people and 493 companies joined the collective movement of Goodness in December 2020
CALGARY, Alb. – January 28, 2021 /3BL Media/ – Benevity, Inc., the leading provider of global corporate purpose software, today announced that its “Dear 2020 challenge”, a movement of Goodness fueled by collective action, engaged 470,000 people and 493 companies to achieve 3,357,236 acts of Goodness in December – surpassing the ambitious goal of 3 million.
The tragic killing of George Floyd in 2020, in our global headquarters hometown of Minneapolis, Minnesota, inspired a group of General Mills employees to make a difference.
And they’re doing it through books.
After Floyd’s death, Alli Hearne – Senior Solutions Manager at General Mills – began searching for a way to talk to her children about racism, expose them to people of different backgrounds and ultimately reduce unconscious bias in the next generation.
At International Paper, we mobilize our people, products and resources to address critical needs in our community. See how employees at our Jackson, Miss. Box Plant rallied together to address an educational need in their community – school supplies for their local elementary school.
In wake of last week’s insurrection at the United States Capitol building, we are seeing a new wave of corporate activism emerge. In the past, it was standard operating procedure for brands to steer clear of the political conversation altogether. And while in recent years we’ve seen companies take stances on political issues – such as access to voting, social justice and climate change – they would often stop short of calling out individual politicians or blocking resources to persons inciting hate and violence.
Hoping for a better year this year? We are, too! Here are three tips for making your social impact programs successful in 2021. And don’t forget – we’re here to help! Small changes can yield big results, so try a few of the tips above and let us know how it goes.
2020 brought many unexpected and life-changing events, from the COVID-19 pandemic to a seemingly endless lineup of natural disasters. Through it all, The Homer Fund — a nonprofit charity funded by contributions from The Home Depot associates, for associates — offered support during times of need.