Cone Communications' Jonathan Yohannan discusses insights from the 2012 Cone Green Gap Trend Tracker
Multimedia with summary
Cone Communications’ 2012 Green Gap Trend Tracker found that 69 percent of Americans routinely consider the environment when making purchasing decisions; however, distrust and confusion still persist. In this video, Cone’s EVP of corporate responsibility, Jonathan Yohannan, summarizes the research and gives tips on how to make environmental messaging relevant to consumers.
When lending institutions (like banks) trumpet their commitment to environmental stewardship, they find themselves subject to the proverbial “sniff” test. It is one thing, for example, to offer paperless banking as a means of satisfying the eco-conscious consumer, but it requires a much higher degree of commitment to, say, discontinue financing of mountaintop removal (MTR) as a means of extracting coal.
Indra Nooyi, PepsiCo chairman and CEO, doesn't like obese Americans, nay obese consumers anywhere, burdening the public health system. She, therefore, began a nutrition movement within her company, and her consumers, for she knew the $65 billion food and beverage giant couldn't continue the way it always did. Her thinking was long term.
The concept of brand has rippled, or expanded, greatly with the rise of sustainability.
Suddenly, it isn't all about limiting interaction to times revolving around consumption. Companies are thinking about how the consumer can do more, impacting the environment during use or at disposal, for example. And they're also going further and further up the supply chain to ensure virtuous behavior -- knowing that journalists are growing more vocal about environmental infractions that previously remained hidden.
Burger King, the world's second largest fast food chain, signaled bold change this week when it announced it will source 100 percent of its eggs and pork from cage-free chickens and crate-free pigs by 2017.
Volunteers Help Beautify Landscaping at a Ronald McDonald House
CICERO, Ill., April 27, 2012 / 3BL Media / PRNewswire/ -- Employees at the CITGO lubricants blending plant in Cicero volunteered their time on Earth Day to help beautify the local Ronald McDonald House® near Advocate Hope Children's Hospital. On April 22, 38 CITGO volunteers excavated stones, added soil and planted grasses and other plants to refresh the grounds of the House.
Earns EPA Recognition as #1 in Renewable Energy Sales Volume
(3BL Media) Atlanta, GA - April 25, 2012 – As Earth Month celebrations continue, Sterling Planet salutes all who have purchased renewable energy from the company over the past 12 years, including members of the U.S. Environmental Protection Agency’s Green Power Partnership.