Interactive Marketing CSR News

To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

By: Jennifer Williamson
Blog

For a long time the primary focus of marketers has been on reaching Millennials.  But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z).  Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly 

Chimani and Subaru Launch Free Mobile App Travel Guides For National Parks

App developer seeks to help reduce waste by replacing traditional park guides with mobile app
Press Release

Portland, Maine, June 1, 2016 /3BL Media/ Chimani, Inc., in partnership with Subaru of America, has announced the launch of 59 mobile app travel guides one for each of the 59 iconic national parks in celebration of the 2016 National Park Service Centennial.

Arrow Electronics’ Semi-Autonomous Car Hits Record 152 MPH with Quadriplegic Former Racecar Driver behind the Wheel

Press Release

Indianapolis, Ind. May 24, 2016 /3BL Media/  – Former IndyCar driver and current team owner Sam Schmidt reached a top speed of 152 mph on Sunday at the Indianapolis Motor Speedway in a newly designed semi-autonomous motorcar (SAM) developed by Arrow Electronics, Inc. (NYSE:ARW). Schmidt, who has been paralyzed and unable to use his arms and legs since a racing accident in 2000, completed the record drive in between qualifying laps for the 100th running of the Indianapolis 500.  

Ecocentricity Blog: A Request

Blog

If you ever find yourself riding shotgun with me in the car, there’s a strong chance I’ll be listening to a podcast. It’s one of my favorite forms of media, and I use it for entertainment, news, sports, and general mind-expansion. The Podcasts app on my iPhone might be the most commonly opened app.

What Kind of Global Problem Solver Are You?

Take the quiz and find out what makes you a Global Problem Solver!
Multimedia with summary

What is a global problem solver?

The world faces a confluence of grand problems, digital transformation, and rapid changes within the workforce. We need individuals who have the desire, knowledge, and skills to help people thrive, build new commerce, and become guardians of our planet. There's never been a better time to make a difference in the world.

Click here to take our quiz and find out what makes you a Global Problem Solver.

TOMS and AT&T Help Consumers Take a “Walk in Their Shoes”

Blog

Showing consumers the true impact of their purchases that support social and environmental initiatives can be difficult for brands. In fact, less than a quarter of Americans (24%) believe their purchases make a significant positive impact.

Who's Attending the 2016 International Corporate Citizenship Conference?

Article

Network exclusively with your peers and business leaders at the 2016 International Corporate Citizenship Conference. Every year, Hundreds of CSR professionals join us to explore the environmental, social and governance aspects of business. Our Conference is unique in the fact we only allow corporate citizenship practitioners to attend.

Open Call to Submit Your Corporate Citizenship Video

Press Release

December 10, 2015 /3BL Media/ - The submission period is open, we will be accepting video uploads until January 15, 2016.

The Impact of CSR Storytelling Through Video

Article

A picture is worth a thousand words.” If this statement is accurate, how many words is video worth? Video is quickly becoming the media consumption format of choice for consumers and business executives around the world.

A Video Interview with Jerald Barnes, with the UPS Foundation, Discussing the Impact of the Corporate Citizenship Film Festival

Multimedia with summary

The Boston College Center for Corporate Citizenship Film Festival is an opportunity to tell your company’s story and be recognized for your achievements in corporate citizenship. The mission of the Film Festival is to honor excellence and recognize the hard work of corporate citizenship programs. Learn more about the Film Festival entry process and how the impact of telling your story through video can benefit your company from Jerald Barnes, director of global employee engagement at the UPS Foundation.

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