What is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels?
“Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly,” wrote Jason Fried and David Hansson, founders of internet company 37 Signals, when asked to describe their approach to strategy.
As you scan the corporate citizenship ocean, what big waves do you see? Below, I have sketched out three questions and actions to help identify your company’s big corporate citizenship “waves.”
1. Why is your company doing corporate citizenship?
We are excited to have our friends from Dell, @Dell4Good joining us on February 24th as part of a live Twitter Chat. The chat will be hosted by Susan McPherson using the handle #CSRChat. During the one hour discussion we will explore CSR marketing in the digital era and provide insight into the integration of CSR into a broader business & communications strategy.
Our 2015 International Corporate Citizenship Conference is coming soon! We invite you to learn from and connect with some of the top corporate citizenship practitioners from around the world. We have 26 breakout sessions planned that will be packed with insight, proven success stories, and practical takeaways.
Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues.
Campaign Offers Five Tips to Families on Protecting their Homes from Fire during the Holidays
WASHINGTON, D.C. December 1, 2014 /3BL Media/ —Rebuilding Together, a national organization devoted to safe and healthy housing, and the American Chemistry Council’s North American Flame Retardant Alliance (NAFRA), a group that represents manufacturers of flame retardants, today jointly launched a campaign to improve home fire safety over the holidays.
Everyday at Time Warner Cable, we make Connections that Matter. From community partnerships to diversity and inclusion to green initiatives, TWC is connecting with customers and the communities it serves in meaningful ways. There are so many great stories to tell that fit under a connections strategic narrative. To highlight all these connections, TWC launched the MakingConnectionsThatMatter.com website in early 2014. The site’s purpose is to humanize the TWC brand.
Why do we invite speakers to address audiences for important occasions? Wouldn’t it be more efficient to communicate ideas in print?
If you were going to learn about an important initiative of your firm, would you prefer to receive a memo or to hear the news from a person? Why?
When you prepare a presentation outlining a corporate citizenship effort, how much time do you spend thinking about your delivery? Your voice? Your nonverbal communication? Your language? Your organization? Or do you think mostly about your message – the ideas, the “content”?
It is two hours before I speak to the National Hispanic Corporate Council on how to connect citizenship to corporate communications - and I'm sick to my stomach. There is no need for alarm. I speak in public often, and for better or for worse, this always seems to happen. Apparently, it's just nerves.
You’ve taken on more clients, your workload has doubled, and your staff is already stretched too thin – it’s time to hire a project manager. You’ve gotten some word-of-mouth personal referrals and have narrowed your search down to a handful of top candidates. But how do you discern who’s not only the most capable for the job but the best suited for your organization?