Marketing CSR News

Insights for a Time of Crisis: Porter Novelli COVID-19 Tracker

Newsletter

In times of immense strain and crisis our truest colors often show through. As the entire globe faces the unprecedented and catastrophic impact of the coronavirus pandemic, we’ve seen moments of brightness during a fog of immense sadness and uncertainty.

This is the time when many things will be put to the test, including how business responds. In this moment of global need, we will remember those companies that stood tall, acted quickly and with humanity. We will also remember those that did not.

Porter Novelli's Margaret-Ann Cole, EVP, Global Head of Talent, to Participate in Panel Addressing Employee Communications During COIVD-19

Press Release

April 14, 2020 /3BL Media/ - Porter Novelli's EVP, Golbal Head of Talent, Margret- Ann Cole will join Michelle Projekt (PepsiCo's VP, Global Head of Internal Communications) and Patrick O'Connell (KONE Americas' Head of Marketing & Communications) in a moterate discussion on employee communications during COIVD-19 on Apr 16, 2020 01:00 PM EST. 

Companies Get Creative With Product Lines During COVID-19 Crisis

Blog

As the entire globe continues to grapple with the spread of the coronavirus pandemic, many are attempting to determine how to keep moving in a time of immense uncertainty. And while “business as usual” remains a thing of the past (at least for now), some businesses are seeking to reimagine their product and service offerings. Here’s a roundup of companies transforming to meet the changing demands during a global crisis:

American Express’ Commitment to Backing Colleagues, Customers and Communities Affected by COVID-19

Press Release

April 10, 2020 /3BL Media/ - For more than 170 years, American Express has been committed to backing our colleagues, our customers, our partners and the communities we serve around the world. As we navigate the COVID-19 pandemic, this commitment is more important than ever, and we wanted to share an update on some of the actions we’ve taken during this unprecedented time. 

Hilton and American Express to Donate Up to 1 Million Rooms to Frontline Medical Professionals During COVID-19 Crisis

Press Release

Hilton (NYSE:HLT) and American Express (NYSE:AXP) today announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19.

Beginning next week, Hilton and American Express will make rooms available without charge to doctors, nurses, EMTs, paramedics and other frontline medical staff who need a place to sleep, recharge or isolate from their families through the end of May.

Changing Operations to Meet Coronavirus Demands

Blog

With every day bringing new and more complex coronavirus challenges, we are all still determining the best way to move forward. And while there is no clear roadmap to successful navigation, there are things business can do now to help, when our community and the world need it most. Here, we’ve rounded up examples of how companies are changing their business operations to provide products and services to help during this growing crisis:

Youth in Power: Marketing to Gen Z Audiences During the Coronavirus Crisis

“Reaching young people is such an important part of this. We know how strong their voices are.”
Article

By Nicole Bitette

Millennials and Gen Z for the most part have been raised on the internet with information readily available at their fingertips. Now, with the coronavirus crisis unfolding around the world, they’re scrolling through their feeds looking for brands who are making a social impact, not serving them ads for sandals or sunglasses.

American Express Is Matching Donations to Feeding America up to $1M to Feed Communities Impacted by COVID-19 when Card Members Use Membership Rewards® Points Toward Their Donations

New Program is Part of Company’s $5 Million Commitment to Support COVID-19 Relief Efforts
Press Release

NEW YORK, March 24, 2020 /3BL Media/  American Express is continuing its support of organizations combatting COVID-19 with the launch of a donation matching program to help feed local communities impacted in the U.S. When U.S.

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