The number of companies setting public energy or sustainability goals is on the rapid rise. Recent research from GreenBiz and Schneider Electric shows that more than 50% of companies have set these goals, with still others seriously considering them. For many companies, 2020 marks a key milestone in achieving their goals on time, and gaps in the marketplace suggest that corporate progress is lagging.
Why sustainability matters and why every business decision should be tested on its sustainability impact
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In a conversation with Martina Fuchs from CNNMoney Switzerland, our President and CEO Peter Bakker talks about today’s challenges for business, and how we work together with our members to accelerate the transition to a sustainable world.
On the milestone of its 10th anniversary, Business Call to Action reflects on how the inclusive business landscape has changed over the past decade, and looks forward to what lies ahead
A decade ago, Business Call to Action (BCtA) was launched with just 18 companies at the helm. During our inauguration, then-prime minister of the UK Gordon Brown said: “Business Call to Action is a landmark opportunity for global business leaders to come together to develop new and innovative ways to spread growth, prosperity and opportunity across the world.”
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.
If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal.
How can the “sustainable consumption” movement mainstream itself by becoming more accessible and thus inclusive and diverse? This year, I had the privilege of co-organizing the Erb Institute’s first-ever diversity, equity and inclusion panel, alongside fellow Erb student Kathy Tian. Knowing that retailers and marketers alike still see sustainable consumers as a niche consumer segment, our panelists proposed two solutions to mainstream sustainable consumption.