Trees CSR News

This is Planet Earth

Outdoor brand Timberland rolls out a purpose-led retail space that speaks to its commitment to a greener future
Article

By Jennifer Acevedo

The ideals of a purpose-driven brand are nothing new to Timberland (Stratham, N.H.), which for nearly 100 years has dedicated itself to fostering a love of nature and the outdoors as well as advocacy of global green initiatives. Recently, the retailer announced a commitment to plant 50 million trees around the world by the year 2025 to kick off its “Nature Needs Heroes” global campaign.

Arbor Day Foundation Appoints Ernesto Herrera, Mark Johnson, and Denise Naguib to Serve on Board of Trustees

Press Release

LINCOLN, Neb., July 6, 2020 /3BL Media/ – The Arbor Day Foundation today announced three new members appointed to its Board of Trustees, including: Ernesto Herrera Guerra, Managing Director for Reforestamos México and President of the Mesoamerican Committee; Mark Johnson, CEO, Concord Servicing; and Denise Naguib, Vice President, Sustainability & Supplier Diversity for Marriott International.

Arbor Day Foundation Joins Forces With International Paper and L'Oreal USA to Restore Critical Monarch Butterfly Habitats

Partnership will support reforestation in Estado de México, Mexico, the wintertime habitat for pollinating butterfly
Press Release

LINCOLN, Neb., June 30, 2020 /3BL Media/ – Alongside key corporate partners International Paper and L’Oreal USA, the Arbor Day Foundation has announced a partnership with the Land Life Company to support reforestation efforts for critical Monarch butterfly habitats in Estado de México, Mexico. This partnership will support efforts to replant and restore degraded areas of the “Zona Nucleo,” the breeding ground for the Monarch, beginning June 2020.

As Deforestation Escalates in the Amazon, Ceres Releases Major New Investor Framework to Drive Urgent Corporate Action

Press Release

New research shows commodity-driven deforestation is associated with five percent of global emissions; and deforestation in Amazon rose 50 percent in the first four months of 2020 as the economy began to collapse 

New Ceres’ Investor Guide to Deforestation and Climate Change calls on investors to tackle deforestation risks at same scale and speed they bring to broader portfolio-wide climate risks

Restoring Critical Monarch Butterfly Habitat in Mexico

Article

Each year, millions of Monarch butterflies migrate to Estado de México, Mexico to spend the winter among the Oyamel trees, fir trees that protect the butterflies from seasonal rain and cold. However, areas of the “Zona Nucleo,” the breeding ground for the Monarch, require restoration due to illegal logging and wildfires. By teaming up with the Arbor Day Foundation, both International Paper and L’Oréal are supporting a new partnership between Arbor Day and the Land Life Company to make a difference in this critical ecosystem.

Ecocentricity Blog: Tabletop Forestry

By: John A. Lanier
Summary: 

By playing the game of Photosynthesis, you can see the full life cycle of trees from seedlings to eventual death and understand how an entire forest can arise from planting just a few trees.

Blog

By playing the game of Photosynthesis, you can see the full life cycle of trees from seedlings to eventual death and understand how an entire forest can arise from planting just a few trees.

UPS Longitudes | Sustainability Through Collaboration

Danielle Jezienicki @ Grove Collaborative
Article

Sustainability is more than just a checkbox for businesses these days — it’s a requirement for success.

Making a social and environmental impact through your business has become table stakes, as consumers expect brands to take a stand on a growing number of topics material to their business and its long-term success.

Why We Need Green Space Now More Than Ever

Blog

Over the past few months, we have learned to change our routines and adapt to new norms as we come to terms with a new reality. This extended time inside our homes has brought about some positive side effects, including recognizing many things we've taken for granted, like spending time outdoors.

Building a Better Future for People and the Planet

Sophie Beckham, International Paper's Chief Sustainability Officer, Featured in ICCF Video
Multimedia with summary

International Paper's Chief Sustainability Officer, Sophie Beckham, was recently featured in a video from The International Conservation Caucus Foundation (ICCF). In the video, Sophie speaks to the Vision 2030 goals, the packaging and paper company's commitment to building a better future for people and the planet.

Domtar's Windsor Mill Woodroom Upgrade Cuts Fiber Loss, Increases Productivity

Press Release

June 10, 2020 /3BL Media/ After nearly two years of planning and construction, Windsor Mill’s newly reconfigured woodroom is now one of the largest and most modern in North America. The woodroom upgrade allows the mill to increase productivity while reducing fiber loss between the forest and the mill.

Pages

Subscribe to Trees