The ideals of a purpose-driven brand are nothing new to Timberland (Stratham, N.H.), which for nearly 100 years has dedicated itself to fostering a love of nature and the outdoors as well as advocacy of global green initiatives. Recently, the retailer announced a commitment to plant 50 million trees around the world by the year 2025 to kick off its “Nature Needs Heroes” global campaign.
LINCOLN, Neb., July 6, 2020 /3BL Media/ – The Arbor Day Foundation today announced three new members appointed to its Board of Trustees, including: Ernesto Herrera Guerra, Managing Director for Reforestamos México and President of the Mesoamerican Committee; Mark Johnson, CEO, Concord Servicing; and Denise Naguib, Vice President, Sustainability & Supplier Diversity for Marriott International.
Partnership will support reforestation in Estado de México, Mexico, the wintertime habitat for pollinating butterfly
LINCOLN, Neb., June 30, 2020 /3BL Media/ – Alongside key corporate partners International Paper and L’Oreal USA, the Arbor Day Foundation has announced a partnership with the Land Life Company to support reforestation efforts for critical Monarch butterfly habitats in Estado de México, Mexico. This partnership will support efforts to replant and restore degraded areas of the “Zona Nucleo,” the breeding ground for the Monarch, beginning June 2020.
New research shows commodity-driven deforestation is associated with five percent of global emissions; and deforestation in Amazon rose 50 percent in the first four months of 2020 as the economy began to collapse
New Ceres’ Investor Guide to Deforestation and Climate Change calls on investors to tackle deforestation risks at same scale and speed they bring to broader portfolio-wide climate risks
Each year, millions of Monarch butterflies migrate to Estado de México, Mexico to spend the winter among the Oyamel trees, fir trees that protect the butterflies from seasonal rain and cold. However, areas of the “Zona Nucleo,” the breeding ground for the Monarch, require restoration due to illegal logging and wildfires. By teaming up with the Arbor Day Foundation, both International Paper and L’Oréal are supporting a new partnership between Arbor Day and the Land Life Company to make a difference in this critical ecosystem.
Sustainability is more than just a checkbox for businesses these days — it’s a requirement for success.
Making a social and environmental impact through your business has become table stakes, as consumers expect brands to take a stand on a growing number of topics material to their business and its long-term success.
Over the past few months, we have learned to change our routines and adapt to new norms as we come to terms with a new reality. This extended time inside our homes has brought about some positive side effects, including recognizing many things we've taken for granted, like spending time outdoors.
Sophie Beckham, International Paper's Chief Sustainability Officer, Featured in ICCF Video
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International Paper's Chief Sustainability Officer, Sophie Beckham, was recently featured in a video from The International Conservation Caucus Foundation (ICCF). In the video, Sophie speaks to the Vision 2030 goals, the packaging and paper company's commitment to building a better future for people and the planet.
June 10, 2020 /3BL Media/ After nearly two years of planning and construction, Windsor Mill’s newly reconfigured woodroom is now one of the largest and most modern in North America. The woodroom upgrade allows the mill to increase productivity while reducing fiber loss between the forest and the mill.