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Information Technology for Health Advocacy: American Cancer Society's Social Media Strategy

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One constantly voiced theme for marketing or advocacy in social media: Listen, don't just talk. (Also, perhaps not coincidently, good advice in effective leadership circles as well.) So one crude rule of thumb for assessing whether an organization "gets it" is how much their social media strategy emphasizes listening. Interactivity naturally implies responding to what is heard, and advocacy requires some degree of broadcasting information. But listening—while arguably the most important—is often the least intuitive. To get a sense of how the American Cancer Society (ACS) approaches information technology and social media for ...

Ano Lobb
Ano Lobb May 01
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