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Timberland Stakeholder Dialogue: Employee & Citizen Engagement
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Description:
Beginning in 2008, Timberland has hosted quarterly calls with a diverse set of stakeholders to support the launch of our long-term corporate CSR strategy.
Our August 4, 2009 call featured a discussion about how we're building an Earthkeeper movement to empower our own employees and citizens worldwide to incorporate sustainability into their everyday lives.
Featured speakers:
- Jeff Swartz, CEO of Timberland
- Deron Triff, Co-Founder of Changents.com
The podcast from this call is now live! Click on the Event Media tab to listen.
HELP US CONTINUE THE DIALOGUE ONLINE: How we can empower all different types of stakeholders to begin to live more sustainably?
You can also follow our CEO and engage with him personally on Twitter at Timberland_Jeff.
Finally, check out Changents.com and click here for our recent Earthkeeper video, which you can also preview in the Event Media tab.
Contact Name : Beth Holzman
Phone No. : 603-772-9500
Contact Email : csrinfo@timberland.com
Website : http://www.timberland.com/csr; www.earthkeeper.com
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Recent Comment
Sandeep Channa | Posted: 12 August 2009
Direct communication with CEO (Jeff Swartz) is one of the best way to attract stakeholders. Targeting the similar industry & inviting a larger group will be helpful and also a National Campaign will be useful upto a greater extent.
Sylvia Kinnicutt | Posted: 11 August 2009
Great call. I found myself surprised not to hear Jeff Swartz reporting out on Timberland%u2019s progress and accomplishments in this innovative program, but instead emphatically asking the call participants to help with this challenge of engagement. Great opportunity for crowdsourcing. Comments and engagement from people at Stonyfield Farm made for a rich conversation. Also love the idea about using inspiring change agents in marketing campaigns. Could be richer if more companies could join in and share challenges and ideas for engaging consumers in general.
Beth Holzman | Posted: 11 August 2009
We look forward to continuing this dialogue online! Here's a question to start us off:
How can we activate the largest possible Earthkeeping community and inspire people to participate?
Graham Sinclair | Posted: 20 July 2009
been happy yo talk to people around the world about why i bought some. how is the labeling going?
