Timberland Stakeholder Dialogue: Employee & Citizen Engagement

Description:

Beginning in 2008, Timberland has hosted quarterly calls with a diverse set of stakeholders to support the launch of our long-term corporate CSR strategy.

Our August 4, 2009 call featured a discussion about how we're building an Earthkeeper movement to empower our own employees and citizens worldwide to incorporate sustainability into their everyday lives.

Featured speakers:

• Jeff Swartz, CEO of Timberland
• Deron Triff, Co-Founder of Changents.com

The podcast from this call is now live! Click on the Event Media tab to listen.

HELP US CONTINUE THE DIALOGUE ONLINE:

You can also follow our CEO and engage with him personally on Twitter at Timberland_Jeff.

Finally, check out Changents.com and click here for our recent Earthkeeper video, which you can also preview in the Event Media tab.

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You are now following Sandeep Channa.

Are you sure you want to delete comment? Cancel Sandeep Channa 12 August 2009 Direct communication with CEO (Jeff Swartz) is one of the best way to attract stakeholders. Targeting the similar industry & inviting a larger group will be helpful and also a National Campaign will be useful upto a greater extent.

You are now following Sylvia Kinnicutt.

Are you sure you want to delete comment? Cancel Sylvia Kinnicutt 11 August 2009 Great call. I found myself surprised not to hear Jeff Swartz reporting out on Timberland%u2019s progress and accomplishments in this innovative program, but instead emphatically asking the call participants to help with this challenge of engagement. Great opportunity for crowdsourcing. Comments and engagement from people at Stonyfield Farm made for a rich conversation. Also love the idea about using inspiring change agents in marketing campaigns. Could be richer if more companies could join in and share challenges and ideas for engaging consumers in general.

You are now following Beth Holzman.

Are you sure you want to delete comment? Cancel Beth Holzman 11 August 2009 We look forward to continuing this dialogue online! Here's a question to start us off: How can we activate the largest possible Earthkeeping community and inspire people to participate?

You are now following Graham Sinclair.

Are you sure you want to delete comment? Cancel Graham Sinclair 20 July 2009 been happy yo talk to people around the world about why i bought some. how is the labeling going?