Nature Needs Heroes: Jon Freidman & Brad Mcnamara Bring Farming to Inner Cities

Dec 18, 2019 2:25 PM ET

Meet Jon Freidman & Brad Mcnamara, two of the changemakers in Timberland's Nature Needs Heroes campaign who devote their talents to making a difference and committ to building a better future for the environment and the people who live in it. 

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Together, Brad and Jon created Freight Farms to empower people and organizations around the world to grow fresh produce year-round in reclaimed and modified shipping containers. 

"We’ve always assumed that there is a ‘responsible adult’ somewhere taking care of things. Not so. The world is not as put together as you might think. Find a gap and make it your focus. If you have a passion for something and put your mind to it, you can do anything!"

Freight Farms technology makes it easy to bring farming closer to where people live. The result is local, year-round production featuring fresh, sustainably-grown, and flavorful greens. Freight Farms is exactly what it sounds like–a farm in a repurposed freight container. These old containers are retrofitted with vertical, hydroponic components to make farming possible anywhere in the world, regardless of the outside climate.

Through the Nature Needs Heroes campaign, we feature changemakers who've made a positive difference in the world - meet more Heroes here. Learn more about our commitment to the environment and our communities at our Responsibility Page.