2011 Sustainable Living Survey Fielded by L'Oréal USA Reveals Changes in Attitudes, Behavior and Consumption Are Slow to Come
(3BL Media / theCSRfeed) New York, NY - April 20, 2011 - Although Americans are willing to take modest steps to protect the environment or conserve energy, according to the 2011 Sustainable Living national telephone survey conducted March 27, 2011 by L’Oréal USA and ORC International, shifts in attitudes and more eco-conscious behaviors are slow to come, particularly among mature segments of the population.
“L’Oréal is committed to being among the most exemplary corporations of the 21st century in the sustainability of its business,” said Pamela Gill Alabaster, Senior Vice President Sustainable Development for L’Oréal USA. “An understanding of consumer attitudes toward sustainable products and lifestyles is important as we aim to double our consumer base to two billion by 2020, while at the same time significantly reducing the company’s impact on the environment.”
Among the most regular practices that Americans take to conserve energy at home include:
96% turn off lights in rooms that are not occupied
73% have switched to compact fluorescent light bulbs
71% power down computers when they are not in use
67% adjust their thermostats in the winter/summer
With regard to the green purchases, fewer than 25% of survey respondents said they purchase eco-friendly products validated by third party eco-labels and certifications, and 43% say they would only purchase products that are environmentally friendly or socially responsible if offered at the same price as their usual brands. If given a choice between two equally performing products, 38% of Americans say that they would choose the more eco-friendly option.
Americans believe that the three most important environmental issues, in order of importance, are:
Access to clean water and sanitation (64%)
Waste management (52%)
Ocean polluting and overfishing (49%)
L'Oréal USA, headquartered in New York City, with 2009 sales of over $4.6 billion and 9,800 employees, is a wholly-owned subsidiary of L'Oréal SA, the world’s leading beauty company. In addition to corporate headquarters in New York, L'Oréal USA has Research and Innovation, Manufacturing and Distribution facilities across seven states, including New Jersey, Kentucky, Arkansas, Illinois, Ohio, and Texas. Since 2001, L’Oréal has been measuring its impact on global warming and joined the Global Compact in 2003, reinforcing its commitment to climate change. The company has been recognized by Corporate Knights for being among the 100 most sustainable corporations in the world and by Climate Counts for its leadership in addressing climate change.