Bombardier Wins Australian Good Design Awards for Melbourne and the Gold Coast’s FLEXITY Trams
Gold Coast, August 7, 2014 /3BL Media/ – Rail technology leader Bombardier Transportation has won Good Design® awards for its Australian tram projects in Melbourne and Gold Coast.
The Melbourne tram, based on the BOMBARDIER FLEXITY Swift platform and the FLEXITY 2 tram for the Gold Coast in Australia, were each awarded a Good Design Award in the Automotive and Transport category.
Inspired by the stunning natural environment, the design of the front end of the Gold Coast FLEXITY 2 vehicle features the quintessential image of a wave breaking on the shores of the world famous beaches of the Gold Coast. A custom LED lighting solution was also developed to complement the striking aesthetics of the vehicle, branded with the signature blue and gold colours of this popular tourist area. Fourteen trams manufactured at Bombardier’s Bautzen site in Germany have been delivered to the franchisee-operator, GoldLinQ. Passenger service commenced on July 20, 2014.
“We are delighted to see Bombardier's shared commitment to a passenger-centric design being recognised with this Australian Design Award for the FLEXITY trams,” said Michel Masson, CEO of Keolis Downer, the operator of Yarra Trams and GoldlinQ.
“Whether travelling with a surfboard at Surfers Paradise, or to a cafe in Melbourne, Bombardier have delivered public transport purpose built for Australia's most vibrant cities,” added Mr Masson.
GoldLinQ CEO, Phil Mumford said the award received by Bombardier echoed feedback from Gold Coaster’s about how fantastic the trams looked when moving around the system while testing.
“Because of Bombardier’s ability to customise the design these trams will become a feature of the Gold Coast” said Mr Mumford.
The Melbourne FLEXITY Swift tram has been exclusively designed for the Melbourne tram network. These trams have been designed to ensure a smooth ride on a historic network. High visibility in the cityscape, with the design carried through to the interior, with clear customer information as well as easy access for people with restricted mobility, maximises the passenger experience and creates a visually and emotionally holistic public transport design. At its Dandenong site in Australia, Bombardier is manufacturing 50 trams ordered by Public Transport Victoria, with five trams already in passenger service.
Bombardier’s Australian Industrial Design team, based in Brisbane, has previously won the Australian Good Design Award for the design of the VLocity 160 train manufactured at Dandenong for regional Victoria.
Trams and light rail vehicles are the most energy efficient mode of transportation, consuming up to five times less energy per passenger than cars travelling with an average of between one and two people. Bombardier’s fully customisable trams and LRVs have a recyclability rate of approximately 92 per cent and a recoverability rate of about 98 per cent (recycling + energy recovery). They are designed for sustainable mobility throughout their life cycle. To date, 3,500 trams and light rail vehicles from Bombardier have either been ordered or are already operating in about 100 cities in more than 20 countries around the globe.
The Good Design Award is Australia’s longest standing national design award and promotion program. Its heritage dates back to the Industrial Design Council of Australia (IDCA) established in 1958. The Australian Good Design Awards are recognised by the International Council of Societies of Industrial Design (ICSID), the world organisation for industrial design.
About Bombardier Transportation
Bombardier Transportation, a global leader in rail technology, offers the broadest portfolio in the rail industry and delivers innovative products and services that set new standards in sustainable mobility. BOMBARDIER ECO4 technologies – built on the four cornerstones of energy, efficiency, economy and ecology – conserve energy, protect the environment and help to improve total train performance for operators and passengers. Bombardier Transportation is headquartered in Berlin, Germany, and has a very diverse customer base with products or services in more than 60 countries. It has an installed base of over 100,000 vehicles worldwide.
Bombardier is the world’s only manufacturer of both planes and trains. Looking far ahead while delivering today, Bombardier is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable transportation everywhere. Our vehicles, services and, most of all, our employees are what make us a global leader in transportation.
Bombardier is headquartered in Montréal, Canada. Our shares are traded on the Toronto Stock Exchange (BBD) and we are listed on the Dow Jones Sustainability World and North America Indices. In the fiscal year ended December 31, 2013, we posted revenues of $18.2 billion. News and information are available at bombardier.com or follow us on Twitter @Bombardier.
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