Boston College Can Help Focus Community Involvement Strategy and Sharpen Message

(3BL Media / theCSRfeed) Chestnut Hill, MA – February 22, 2012 – Community involvement is a critical part of every company’s approach to corporate citizenship. But companies can’t do everything. And they can’t be all things to all people. So where will they focus and what will they do? Who knows?

At the same time, it is vital for companies to effectively communicate inside the company to engage and inspire employees to participate, and outside the company to maximize the visibility and value of community involvement initiatives. But if the message about those initiatives is muddled – or worse, not being heard – the same question arises: Who knows?    The Boston College Center for Corporate Citizenship knows what community involvement professionals need to do their job. This April in Dallas, instructors from the Center will present the following 2-1/2-day courses on strategy and communications that deliver the knowledge and skills required to tackle those challenges and answer perplexing questions.   Developing a Community Involvement Strategy

• Create a community involvement strategy that delivers social AND business value

• Learn to sharpen the focus of an existing strategy to boost impact and use resources more efficiently

• Strengthen collaboration skills to set strategy across the business

• Protect strategies from common pitfalls that threaten implementation

Communications for Community Involvement Managers

• Craft compelling messages about community involvement for internal and external audiences

• Explore the essential elements of developing and executing effective communication plans

• Master communication do's and don'ts and other fundamentals

• Examine communication trends, social reporting and the power of social media

Both courses will be held April 18-20, at the Fairmont Dallas. A special hotel rate of $159.00 is available until March 27. Click here to learn more and to register.   Each course is one step toward earning a Certificate in Corporate Community Involvement Management. Boston College, through its Center for Corporate Citizenship at the Carroll School of Management, is the only university in North America that offers this certificate. Certification requires completion of five 2-1/2-day courses.   For more information on these courses or the certificate program, email Karen O'Malley or call 617-552-1553.   The Boston College Center for Corporate Citizenship at the Carroll School of Management is a membership-based research organization committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, the Center works with global corporations to help them define, plan and operationalize their corporate citizenship. Through the power of research, management and leadership programs, and the insights of its more than 360 corporate members, the Center creates knowledge, value and demand for corporate citizenship. www.BCCorporateCitizenship.org   For more information contact:
Tim Wilson
Boston College Center for Corporate Citizenship
at the Carroll School of Management
Email: wilsontk@bc.edu Phone: 617-552-1173   BCCCC21378