CNH Industrial, Taking the ‘Pulse’ of Innovation

Sep 10, 2019 2:00 PM ET
Press Release

September 10, 2019 /3BL Media/ — CNH Industrial held an innovation event in partnership with the ‘Pulse’ organization, an innovation hub, focusing on new technologies and energy efficiency, in late August in Piracicaba, Brazil.

As one of Brazil’s 10 most innovative companies according to the annual award conferred by the Brazilian national Valor Econômico newspaper, the topic of innovation is key for CNH Industrial. By joining forces with Pulse, Raízen's innovation hub, in Piracicaba, São Paulo state, both organizations stimulated debate on innovation in key industrial sectors, and demonstrated how it is a driver for both technological and economic development.

The partnership underscores CNH Industrial's open position on innovation: the overall objective being participating with other key partners to promote new technologies, for the  benefit of all segments of the economy and society. “Pulse is an agent for promoting innovation and proposing a path for new entrepreneurs and innovators, as well as making an important link with Agribusiness in terms of innovation,” said Sérgio Soares, CNH Industrial Director of Engineering and Product Development.

Although primarily focused on agriculture the event also featured presentations on the mechanization of construction, transportation, logistics and energy efficiency. “Our goal was to promote a meeting for a number of key players to foster the idea of ​​an innovative future,” said Soares. Furthermore, it is feasible for industry to use large-scale innovative processes to increase competitiveness through increasingly efficient and sustainable products and services.

Pulse, Raízen's initiative, is celebrating two years of operation. The hub's mission is to be the focal point for startups, corporations, investors, entities and universities that think of innovation as a tool for the growth of society through new practices.

“This event is an example of how Pulse generates value with market connections following an open innovation performance model. The partnership with CNH Industrial reinforces one of our goals, which is to encourage innovative actions that can foster the startup ecosystem and the integration of new technologies in large corporations. Thus, we continue stimulating the creation of new solutions that help in the evolution of agribusiness and Brazilian industry, ” said José Eduardo Massad, Director of Innovation at Raízen.

CNH Industrial (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: