Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives a dual life in West Palm Beach, Florida and New York City.

Posts by This Writer

1 month 1 week ago

(3BL Media and Just Means) – October: It’s the month which gives us an excuse to drink an excessive number of pumpkin lattes, indulge in political debate with family and trek up to Vermont for leaf peeping. Even more, it gives us the opportunity to stand side by side with small farmers around the world. Every year, I have the joy of hearing from dozens of companies who use October as a reason to support fair wages through consumer purchases. Fair trade Month is here, and in its honor, Giannella Alvarez, the CEO of Harmless Harvest, America’s first fair trade, Fair for Life certified coconut water, shared with me her excitement for the future...


2 months 3 weeks ago

(3BL Media and Just Means) - In the same way that the San Francisco Bay area will be read about in North American history books—or history apps, rather—Bangalore is creating historical tech waves in India. That country’s first certified B Corp, eKutir Global, is shaping that tide. What started as a vision to empower small farmers and shareholders with tech solutions for planting, selling and connecting has developed into a tool used by big name corporations to increase efficiency and directly connect with their supply chains.

Disclaimer: At first glance, the skeptic in me arose. Another technology that claims to empower...


3 months 3 weeks ago

(3BL Media and Just Means)- After 13 years of pescetarianism, I might be reconsidering prosciutto and fried chicken. Tragic, to my purist, animal-loving friends, yes. But I feel like I don’t see the industrialization of animal production ending because I substitute tofu for chicken on my bacon-less Cobb salad. When I was a young twenty-something, I quickly gave myself to the anti-climate change, animal-loving campaigners at my university. But have any of my veggie burgers mattered? I’d like to think so. But campaigns and small personal choices alone don’t change the world. When David Yeung, co-founder and CEO of Green Monday, said this of his plant-...


4 months 4 days ago

(Image: SVN Spring Conference 2016; Creating art via Innovation Entrepreneur Participant, Late Night Art)

(3BL Media and Just Means) - Choosing the right sustainability conference…Every year as I budget for networking and marketing, the stress I feel over this decision tightens my stomach into a fit of cramps. A dramatic response? Maybe. But you don’t want to blow a couple of thousand dollars and find out you should have been somewhere else, hob knobbing with those industry leaders, those investors, over there.  Social entrepreneurs don’t have this kind of time or money to waste. We need to know we are investing money with the...


5 months 3 weeks ago

A B Corp Story
(3BL Media and Just Means)—Your new credit card arrives in the mail. No more swiping for you. You’ve entered a new era with your chip card and for some reason, you feel more technologically savvy, like you belong in a younger generation. But what happens inside that little chip? Do any of us know? We just trust that it’s better than swiping. We trust. We trust credit card companies and all the players in between who take our money for the luxury of the trust built into that chip. Should we be so trusting?  Do we really understand what happens behind the confusing curtains of credit...


5 months 3 weeks ago


(Photo Credit: Giles Clement)

(3BL Media and Just Means)--The hot, balmy month of June requires three things: SPF 50, a friend with a pool and refreshing cocktails to offer to your friend in exchange for everyday pool access. Or, for us Floridians, every day of the year requires these things. So you can imagine that when I heard about Starvation Alley Farms, a B Corp, and their cold, pressed, purely delicious organic cranberry juice--the first of its kind to hit the market-- I knew my cocktail options had dramatically improved. I also knew I might suddenly have more friends with pools.

To locals and...


6 months 2 weeks ago


(Photo Credit: Helen Abraham)
(3BL Media and Just Means) - Laughter, camaraderie, give and take, vulnerability and synergy: according to a quick Google search, when you meet someone with whom you share these characteristics, you’ve found your soulmate. As with most soul partners, Jemma Blaylock and Emma Hill (rhyming names must also be a dead give-away that you’ve found your perfect match) knew almost immediately that they were destined for best mate-ship and a joint business venture. When I met these business partners, soul mate sisters at the Social Venture Network (SVN...


7 months 2 days ago

(3BL Media and Just Means) - Peering through the window, San Francisco-based Mission Cheese looks like a cool cheese and wine bar, an intimate and hip place for a date or business meeting. Ask a few questions about the Bent River, Marieke Gouda or Fleur de la Valle cheeses that you ordered as part of your Midwest cheese flight, and you soon discover that Mission Cheese loves the cheesemaker just as much as they love the cheeses they sell. Probably more.

In the same way that the fair trade model exists to...


8 months 2 weeks ago

(3BL Media and Just Means) - Tapas Tuesday at Patricia’s house. Prahok Khatiss Noodles at Monica and Kelvin’s? Or stop by Kelly’s for Bean Soup with Pancetta?  Hungry yet? Sounds better than that frozen pizza or fast food drive-through you’re thinking about tonight, right?

Called the “Uber” of home cooking or “one of the coolest new businesses in America” by The Atlantic and Business Insider respectively,...


8 months 3 weeks ago


Photo credit: Texas Monthly 
(3BL Media and Just Means) - I don’t think most mission-driven innovators grow up thinking, “Someday, I’d like to be a social entrepreneur.” Rather, the initial thought is more like, “I can’t believe my morning cup of coffee is a result of slave labor.” Or, “Two million Syrian refugees living in Turkey?” The next thoughts are, “What needs to be done about this? And, “What can I personally do about this? How can I raise money and rally my networks?” Dreams turn into impact-driven business models as an emergent social entrepreneur resolves to find a solution.

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