Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.

Posts by This Writer

1 week 3 days ago

A B Corp Story
(3BL Media and Just Means)—Your new credit card arrives in the mail. No more swiping for you. You’ve entered a new era with your chip card and for some reason, you feel more technologically savvy, like you belong in a younger generation. But what happens inside that little chip? Do any of us know? We just trust that it’s better than swiping. We trust. We trust credit card companies and all the players in between who take our money for the luxury of the trust built into that chip. Should we be so trusting?  Do we really understand what happens behind the confusing curtains of credit...


1 week 4 days ago


(Photo Credit: Giles Clement)

(3BL Media and Just Means)--The hot, balmy month of June requires three things: SPF 50, a friend with a pool and refreshing cocktails to offer to your friend in exchange for everyday pool access. Or, for us Floridians, every day of the year requires these things. So you can imagine that when I heard about Starvation Alley Farms, a B Corp, and their cold, pressed, purely delicious organic cranberry juice--the first of its kind to hit the market-- I knew my cocktail options had dramatically improved. I also knew I might suddenly have more friends with pools.

To locals and...


1 month 1 week ago


(3BL Media and Just Means) - Laughter, camaraderie, give and take, vulnerability and synergy: according to a quick Google search, when you meet someone with whom you share these characteristics, you’ve found your soulmate. As with most soul partners, Jemma Blaylock and Emma Hill (rhyming names must also be a dead give-away that you’ve found your perfect match) knew almost immediately that they were destined for best mate-ship and a joint business venture. When I met these business partners, soul mate sisters at the Social Venture Network (SVN) Spring Conference, I...


1 month 3 weeks ago

(3BL Media and Just Means) - Peering through the window, San Francisco-based Mission Cheese looks like a cool cheese and wine bar, an intimate and hip place for a date or business meeting. Ask a few questions about the Bent River, Marieke Gouda or Fleur de la Valle cheeses that you ordered as part of your Midwest cheese flight, and you soon discover that Mission Cheese loves the cheesemaker just as much as they love the cheeses they sell. Probably more.

In the same way that the fair trade model exists to...


3 months 5 days ago

(3BL Media and Just Means) - Tapas Tuesday at Patricia’s house. Prahok Khatiss Noodles at Monica and Kelvin’s? Or stop by Kelly’s for Bean Soup with Pancetta?  Hungry yet? Sounds better than that frozen pizza or fast food drive-through you’re thinking about tonight, right?

Called the “Uber” of home cooking or “one of the coolest new businesses in America” by The Atlantic and Business Insider respectively,...


3 months 1 week ago


Photo credit: Texas Monthly 
(3BL Media and Just Means) - I don’t think most mission-driven innovators grow up thinking, “Someday, I’d like to be a social entrepreneur.” Rather, the initial thought is more like, “I can’t believe my morning cup of coffee is a result of slave labor.” Or, “Two million Syrian refugees living in Turkey?” The next thoughts are, “What needs to be done about this? And, “What can I personally do about this? How can I raise money and rally my networks?” Dreams turn into impact-driven business models as an emergent social entrepreneur resolves to find a solution.

...


6 months 1 week ago

(3BL Media and Just Means) - Michael Phelps, Mia Hamm, Apolo Ohno: these are household, Olympic champion names. We know their names because they are incredible athletes. We also know their names because of Nike, General Mills and Got Milk? Phelps, Ham and Ohno, however, are the outliers. According to the U.S. Olympic & Paralympic Foundation (USOPF), they created the common misconception that once you’re an Olympic athlete, you’re set for life financially. The reality is that most Olympic “hopefuls,” as USOPF calls aspiring Olympians, make less than $20,000 a year, far less than what they need to train and compete. Unlike many...


6 months 1 week ago

(Photo Credit: Round Table Companies Facebook page.)

(3BL Media and Just Means)—I did not expect to consider the meaning of love when I attended the Social Venture Network (SVN) 2015 Conference in Baltimore. With my sales pitch and freshly printed business cards, I was prepared to impress a couple of hundred new connections. On the first night when Deb Nelson, Executive Director of SVN, said that 15 years ago, love drew her into the SVN community, I realized I might need to rethink my strategy.

Social Venture Network-ers love to love. Like the kind of love that at first makes you feel awkward because you know it’...


6 months 2 weeks ago

(Left: April De Simone speaking. Middle: Frederick Hutson. Right: Britnie Turner)

(3BL Media and Just Means) - Frederick Hutson, Co-Founder of Pigeonly; Britnie Turner, Founder and CEO of Aerial Development Group; and April De Simone, Co-Founder of Designing the WE, sit side by side—unlikely people to be sharing a panel together. At the Social Venture Network Fall 2015 Conference, Laura Flanders, successful media guru and host of The Laura Flanders Show, interviewed these three “champions,” showcasing the power of overcoming tragedy through the power of...


7 months 1 week ago


(Camil looking at sister Shenoa. Photo Credit: Michael Edmond Isaac)

(3BL Media and Just Means)—Sisters Camil and Shenoa bounce around the playground at Centro Cristiano de Servicios Medicos in a busy neighborhood of Santo Domingo, in the Dominican Republic. They show me how they can do handstands and other acrobatic tricks as their parents proudly inform me of their daughters’ achievements. At just 12 years old, Camil participates in one of the country’s national junior, volleyball leagues. She’s tall and strong and plays the position of “atacador,” she tells me. Her father has high hopes Camil will make a career...


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