Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.

Posts by This Writer

1 month 3 weeks ago

(3BL Media and Just Means) - Michael Phelps, Mia Hamm, Apolo Ohno: these are household, Olympic champion names. We know their names because they are incredible athletes. We also know their names because of Nike, General Mills and Got Milk? Phelps, Ham and Ohno, however, are the outliers. According to the U.S. Olympic & Paralympic Foundation (USOPF), they created the common misconception that once you’re an Olympic athlete, you’re set for life financially. The reality is that most Olympic “hopefuls,” as USOPF calls aspiring Olympians, make less than $20,000 a year, far less than what they need to train and compete. Unlike many...


1 month 4 weeks ago

(Photo Credit: Round Table Companies Facebook page.)

(3BL Media and Just Means)—I did not expect to consider the meaning of love when I attended the Social Venture Network (SVN) 2015 Conference in Baltimore. With my sales pitch and freshly printed business cards, I was prepared to impress a couple of hundred new connections. On the first night when Deb Nelson, Executive Director of SVN, said that 15 years ago, love drew her into the SVN community, I realized I might need to rethink my strategy.

Social Venture Network-ers love to love. Like the kind of love that at first makes you feel awkward because you know it’...


2 months 3 days ago

(Left: April De Simone speaking. Middle: Frederick Hutson. Right: Britnie Turner)

(3BL Media and Just Means) - Frederick Hutson, Co-Founder of Pigeonly; Britnie Turner, Founder and CEO of Aerial Development Group; and April De Simone, Co-Founder of Designing the WE, sit side by side—unlikely people to be sharing a panel together. At the Social Venture Network Fall 2015 Conference, Laura Flanders, successful media guru and host of The Laura Flanders Show, interviewed these three “champions,” showcasing the power of overcoming tragedy through the power of...


2 months 3 weeks ago


(Camil looking at sister Shenoa. Photo Credit: Michael Isaac)

(3BL Media and Just Means)—Sisters Camil and Shenoa bounce around the playground at Centro Cristiano de Servicios Medicos in a busy neighborhood of Santo Domingo, in the Dominican Republic. They show me how they can do handstands and other acrobatic tricks as their parents proudly inform me of their daughters’ achievements. At just 12 years old, Camil participates in one of the country’s national junior, volleyball leagues. She’s tall and strong and plays the position of “atacador,” she tells me. Her father has high hopes Camil will make a career out of...


3 months 3 weeks ago

(3BL Media and Just Means) - The movement is growing. Fast. 1,400+ B Corps worldwide. And, the community is partnering together in incredible ways. Sustainable Harvest, for example, a global coffee importer focused on building relationships with farmers, is selling a new coffee, using a 100 percent B Corp supply chain. (More on that story coming soon.) More and more business owners are realizing the value of the B Corp model. Happier employees, tangible environmental impact, greater accountability—it’s easy to see these effects. But how many B Corps actualize an impact on the third “p” in the triple bottom line, as in “...


3 months 4 weeks ago

(3BL Media and Just Means) - Pumpkin ice cream, pumpkin lattes, pumpkin biscotti. I think I even saw pumpkin Oreos this week. If you’re concerned about climate change, you might want to think again before spending too many dollars on prepackaged, squash-flavored goodies.  Packaging accounts for the third largest portion of the globe’s carbon emissions. According to the Duke Center for Sustainability and Commerce, the United States generates an estimated 220 million tons of waste—every, single year. Big brands are well aware of this. Alter Eco Foods, a San Francisco-based B Corp and organic, fair trade, organic, non-GMO food producer, is working hard to make it easy for the pumpkin-craving...


4 months 3 days ago

(3BL Media and Just Means)- It started over cannoli in a small bakery in Northampton, Massachusetts. Ted Barber and his business comrade, Amber Chand, knew they wanted to help put an end to poverty and that investing in women in places of conflict and chaos was where they wanted to start. The product needed to be easy to make at home, scalable and be sold for a living wage. With absolutely no experience in candle-making, Ted and Amber launched a candle company.

Previously, Barber worked on the ground in poverty alleviation for 10 years with aid agencies and NGOs, the goal to build the capacity of small businesses...


4 months 3 weeks ago

Ryan Honeyman and Conscious Brands Give the DL on How to “B” an All-Star Consultant : Part 1

(Just Means and 3BL Media) - I just can’t get enough. In the best sense of the word, I’ve developed a fetish for the B Corp movement. And I’m not the only one. The Huffington Post, Entrepreneur and NPR, to name a few, can’t stop talking about how rapidly the “B the Change” business movement is growing. A global chorus of supporters are singing the profit, purpose tune. Why? Because B Corp folks are the happiest, most motivated and productive employees. Because we...


5 months 3 weeks ago


(3BL Media and Just Means)--I hate the term “female entrepreneurship.” We don’t call entrepreneurial endeavors led by men, “male entrepreneurship.” We just call it entrepreneurship. Unintentionally or not, “female entrepreneurship” implies a rare, or “wow, women can start and lead businesses? Really? Since when,” distinction. The gap widens as we separate the genders into distinct categories. I’m not the only one calling for us to crack the glass for equality on this ceiling.

Astia does, too. A San Fran-based nonprofit, Astia funds women-led ventures not because it’s trendy, but because the ventures are highly innovative...


6 months 6 days ago

(3BL Media and Just Means)- I love when sustainability professionals know their decisions are one part of a much larger story. Office Depot, headquartered in Boca Raton, Florida operates with the next generation in mind.

“What do you want your story to be in the next six months? One year? Ten years?” asks Yalmaz Siddiqui, Senior Director of Environmental and Supplier Diversity Strategy at Office Depot.

As part of The Green Business Challenge, Siddiqui and his team spoke to a group of West Palm Beach, Florida business leaders about implementing sustainability. According to Siddiqui, green purchasing is the most powerful way a business can make impact and save money.

“...


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