Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.

Posts by This Writer

1 week 6 days ago


(3BL Media and Just Means)--I hate the term “female entrepreneurship.” We don’t call entrepreneurial endeavors led by men, “male entrepreneurship.” We just call it entrepreneurship. Unintentionally or not, “female entrepreneurship” implies a rare, or “wow, women can start and lead businesses? Really? Since when,” distinction. The gap widens as we separate the genders into distinct categories. I’m not the only one calling for us to crack the glass for equality on this ceiling.

Astia does, too. A San Fran-based nonprofit, Astia funds women-led ventures not because it’s trendy, but because the ventures are highly innovative...


3 weeks 2 days ago

(3BL Media and Just Means)- I love when sustainability professionals know their decisions are one part of a much larger story. Office Depot, headquartered in Boca Raton, Florida operates with the next generation in mind.

“What do you want your story to be in the next six months? One year? Ten years?” asks Yalmaz Siddiqui, Senior Director of Environmental and Supplier Diversity Strategy at Office Depot.

As part of The Green Business Challenge, Siddiqui and his team spoke to a group of West Palm Beach, Florida business leaders about implementing sustainability. According to Siddiqui, green purchasing is the most powerful way a business can make impact and save money.

“...


1 month 1 week ago

(3BL Media and Just Means) - Seven days, seven marathons. The Run Across Congo has created huge awareness for gender equality in the Eastern Democratic Republic of Congo. Women runners from around the U.S. gathered together along the shores of Lake Kivu to partner with and encourage female farmers. Run Across Congo was organized by On the Ground, a nonprofit committed to supporting sustainable community development in farming regions across the world. Awareness and funds raised from Run Across Congo will create programs to increase access to knowledge, land, income and health care that...


1 month 2 weeks ago


(3BL Media and Just Means)- Last week in Paris, the International Scientific Conference, “Our Common Future under Climate Change,” brought together social enterprises, government agencies and the scientific community. Presented in partnership with the French government and Project Labeled COP21, as well as many other European sponsors such as Future Earth, UNESCO, the Swedish International Development Cooperation Agency and the United Nations Foundation, the purpose of the conference was solutions-focused.  Building on the results of the Intergovernmental Panel on...


1 month 3 weeks ago


(3BL Media and Just Means) - The Trans-Pacific Agreement (TPP), Transatlantic Trade and Investment Partnership (TIPP) and Trade in Services Agreement (TISA), will “reshape the global economy,” according to The Guardian. Ongoing negotiations between the U.S., the European Union and 23 other countries on these agreements work hand-in-hand, but according to Forbes, it’s TISA that potentially has a much greater impact because services now account for more than 80 percent of U.S. and EU economies. It’s hard to tell, though, because the negotiations are being conducted in top secrecy. (Thank you, WikiLeaks—without you, we would have
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1 month 3 weeks ago

photo credit: Terra Infirma
(photo credit: Terra Infirma)

(3BL Media and Just Means) - It is not often I think Hollywood does much right. But in terms of making money, they know exactly how to capture the 30-something audience with remakes of superhero movies. My husband, for example, can’t get enough. While reminiscing over the untold tales deep within his comic book collection, he maps out a plan for every upcoming IMAX, 3D superhero experience. Avengers, Guardians of the Galaxy, the Dark Knight. It doesn’t matter if it’s Marvel or DC, if a superhero movie is in the making, my husband is stocking up on Raisenettes. I told him to get...


2 months 1 week ago

(3BL Media and Just Means) - Ten years ago, I had a breakdown in a dressing room at the mall. I needed to buy my first suit for a new job with a leading anti-slavery organization. Oh, the irony. Bangladesh, India, Guatemala, Vietnam. I knew the likelihood of forced labor, low-wages, and zero possibility for something besides garment factory work for the people who made the clothing I was trying on. But what choice did I have? Spend hours sorting through racks at Goodwill? Spend my entire budget on one fair trade piece? Like most middle class Americans, I had neither time...


2 months 2 weeks ago


(3BL Media and Just Means)--In light of recent police shootings, the exposure of racial tension in many cities in the United States, and the discrimination many religious groups face because of extremists, our determination and pursuit of a colorblind narrative must endure. We have to focus our energies on discovering our commonalities, the things that bring us together. Often, it can be the small gifts which create unity. In Northwood, an artsy village in West Palm Beach, Florida, this gift is the mango tree. Mangoes have united this community for decades, and this year, local residents have determined to bridge cultural,...


3 months 1 week ago

 

(3BL Media and Just Means) — Meet Zachary. He’s smiliing proud in this photo because, on this day, a little over a year ago, Zachary paid his rent for the first time in 20 years. He had recenly been released from prison and was working hard to start a new life. With a huge smile, he told me last April: “For me, it lets me know, I’m stable. Maybe in the next five years I can become a homeowner. Right now, I’m really proud of myself. I can lay my head in my own bed, in my own home. It took me three weeks to save money for rent. WorkSquare helped me do it,” said Zachary. WorkSquare, a staffing agency and Certified B Corp in Miami,...


4 months 5 days ago

(3BL Media and Just Means) - Craft-beer connoisseurs. Kids and parents experiencing the magic of Disney World. Caribbean-cruising yachters. Red hat ladies toasting with bubbly. Racetrack fans in the stands. Screaming fans at concerts and televised games. There’s one thing these folks have in common: the expectation of an ice-cold beverage.  Whether they are drinking a beer, a soda, champagne or bottled water, they want it fast and cold. How about a perfectly refreshing, 31 degrees cold? IceFree™ Liquid Chilling Systems is revolutionizing an “ice-age” old industry through a patent-pending, water...


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