Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.

Posts by This Writer

3 days 15 hours ago

(3BL and Just Means) Sustainability in Florida gets a bad rap. I understand that. Compared to New England, California and Europe, Florida overall lags in conversations about sustainability in business, government and education. Jesse Rittenhouse and Iraklis Kalamenios, co-founders of the Recycling Energy Forum, are working to change that.

Friday, April 24th hosts the first cross-sector Recycling Energy Forum Expo at the Kovens Conference Center in Miami, Florida. Freebee, Whole Foods Market of North Miami, the City of North Miami, Florida International University, and Zipcar are a few of the...


3 weeks 19 hours ago


(3BL Media and Just Means)—If you have stopped watching documentaries about the agricultural and food industry, I don’t blame you. Me too. Overwhelmed, helpless and hungry (because I stop eating everything for a few days, not knowing what to put in my mouth) is my typical response to a food exposé. But not for Stewart Bosley and his hard-working team of volunteers at the Henrietta Bridge Farm in West Palm Beach, Florida. They are putting an end to one of Palm Beach County’s 27 food deserts by cultivating fresh produce in an unlikely place. As the first project of the Urban Growers Community Farm, the Henrietta...


1 month 4 days ago

Danny Almogor, CEO Small Giants (and founder/champion of B Corp Australia) speaking

(3BL Media and Just Means) – It’s been called the “Startup Nation,” producing more startups per capita than countries like Japan, China, Canada and the U.K. And this past Sunday, after months of work and collaboration, it’s joined a global movement where innovative startups meets profit meets mission. Give a round of applause for ESCO, KitchenBug, MobileODT, Tulip Winery and VoiceITT—winners of the first Israeli “B the Change” competition. Welcome, Israel, to the B Corp movement! Mazel tov!

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1 month 3 weeks ago

(3BL Media and Just Means)- When I first became a piscatarian, I thought I was choosing a more ethically conscious diet. Oh, how I was wrong. Exploitation in the seafood industry is as rampant as in most other commodity markets. Trafficking, low-to-no wages, and unsafe conditions are common. The biggest difference is that the exploitation happens in the middle of the ocean where the only escape is overboard. But Fair Trade USA is working to change this story. And it starts with the first fish of its kind: Fair Trade tuna.  

In partnership with Safeway supermarket retailer, Fair Trade tuna will be...


2 months 1 day ago

(3BL Media and Just Means) - It was one of the happiest days in my new company B Storytelling’s business history: a certified letter from Tallahassee was waiting for me in the mailbox. B Storytelling now has the paperwork to prove that we are officially a Florida Benefit Corporation. This means we can submit a copy of this letter, sign the Pending Certification Term Sheet and mail in our $500 filing fee to B Lab. In return, I have full access to the “Certified B Corporation, Pending” logo. This buys me time as I continue to work through the B Impact...


2 months 1 week ago

(3BL Media and Just Means)--The national day of love, Valentine’s Day, is next Saturday. Cheap chocolate, tacky decorations and roses define this American holiday. But it can be so much more. If you’re not into predetermined celebrations of love, I’ve got another way to create some Valentine’s Day meaning for you: A Heart for Survivors. It’s a campaign of social enterprise: TO THE MARKET. They partner with the millions of people who have overcome exploitation, human trafficking, and domestic abuse. By selling their beautiful jewelry, clothing and other artisan products, they create access to the Western market and employment for...


2 months 3 weeks ago

(3BL Media and Just Means) - I’m a solopreneur and I want to belong. I want to belong to the B Corp movement where companies like Method, Etsy, WorkSquare, Suncommon and Green Mountain Power hang together. But what does it really take to join them? Does it make sense for me to spend the time working through a lengthy questionnaire, pay $500, form a Board of Advisers, organize an audit and track all of my impact? If I commit to all of this, will I have time to do my real job, as in provide content strategy and storytelling for the B Corp community?

For me, it’s a no-brainer. I’m joining the B Corp movement. I believe it formalizes “social...


3 months 5 days ago

(3BL Media and Just Means) — When’s the last time you walked into your yard or car park, looked up at the trees, and in the same thought, gave thanks for the education of your children?

It’s not a correlation I’ve ever made. But it is to Gustave, a smallholder farmer from Gonaïves, Haiti. Trees are sending his five kids to school. Three of the five are attending high school, analogous to attending Harvard in the United States. Only five percent of children attend high school in Haiti and Gustave’s three children are the first in his family to make it this far.  Trees are making...


3 months 4 weeks ago

(3BL Media/Justmeans ) - Environmental advocates: They are leaders in solar, wind and hydroelectric energies with 62 percent of their portfolio in renewables. Empowered employees: They were named one of the “Best Places to Work in Vermont.” Approachable leadership: Their CEO knows the names, partners’ names and pets’ names of 600+ employees.

Which company am I describing? You might have guessed I was referring to sustainable business poster children like Patagonia, Ben and Jerry’s or Cabot Creamery. Guess again and instead, think “monopoly.” I’m describing the first,...


4 months 2 days ago

(3BL Media and Just Means) - As you reflect on the year 2014 and begin thinking about 2015, don’t forget that your new, five-year goals are inclusive of the year 2020. What kind of impact do you hope to make by then? How about giving $1 billion to farmers, farm workers, factory workers, and fishermen in over 70 countries around the world? That’s the 2020 goal of Fair Trade USA. Since 1998 and the history of the Fair Trade USA label, Fair Trade USA claims to have helped farmers earn an additional $350,000,000, a combination of premiums and price above the market rates. Today,...


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