Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives a dual life in West Palm Beach, Florida and New York City.

Posts by This Writer

2 months 3 weeks ago

(3BL Media and Just Means)—Corporate social responsibility. Philanthropic giving. B Corps, employee-owned cooperatives, nonprofits, and all the models in between. The world of sustainability boasts more flavors than Baskin Robbins, more hues than a brilliant rainbow. As Nell Derick Debevoise, the founder and CEO of Inspiring Capital, has coined it, the expressions of sustainability in business are part of “The Spectrum of Impact.”  

Derick Debevoise knows this firsthand. Her career has led her to experience this spectrum at many touch points. After she graduated from Harvard and spent a couple...


3 months 1 week ago

(3BL Media and Just Means)- Living on South Beach is exactly what you imagine: a never-ending vacation. And oh yeah, you probably make money somehow, some way, but career is secondary to your outdoor lifestyle. James Faison walked across the street any time he wanted to the cool off in the turquoise waters of Miami and hit up Ocean Boulevard at night to meet friends at one of the dozens of vibrant restaurants. Faison deserved it. He worked hard. A corporate finance lawyer in Miami, Faison busted it as an undergrad at Harvard and then at the University of Virginia School of Law. He was living the dream.

So, what it would it take for someone as successful as Faison to leave this dream...


3 months 3 weeks ago


(3BL Media and Just Means) - The Silicon Valley: we know it for its genius, its startup tech community, its progressive culture and its insane cost-of-living. All true. I also know it for Karen Bevels, a loving diamond of a woman and one of the Bay Area’s most renowned caterers.

For 30 years, Karen Bevels Catering has been cooking “clean” — long before it was hip to avoid processed foods. Bevels has built her business on word-of-mouth recommendations. And though her customer list includes Google, Facebook and the NFL, designing fancy menus and events for the elite is not why she’s in business. Karen Bevels Catering is built on love; it’s a for-profit, for-people, for-health and for-...


4 months 4 weeks ago


(Just Means and 3BL Media) — The social entrepreneur: that’s the title in the triple bottom line business world that we use to refer to an innovator with an environmental or social mission. We’ve put faces to this role like philanthropist Richard Branson and Patagonia’s Founder, Yvon Chouinard. We’ve seen academics and organizations like The Schwab Foundation for Social Entrepreneurship formally define this leader as one who “pursues poverty alleviation goals with entrepreneurial zeal, business methods and the courage to innovate and overcome traditional practices.”

Maybe it’s semantics, but does this concept of one person,...


8 months 2 days ago

(3BL Media and Just Means) – October: It’s the month which gives us an excuse to drink an excessive number of pumpkin lattes, indulge in political debate with family and trek up to Vermont for leaf peeping. Even more, it gives us the opportunity to stand side by side with small farmers around the world. Every year, I have the joy of hearing from dozens of companies who use October as a reason to support fair wages through consumer purchases. Fair trade Month is here, and in its honor, Giannella Alvarez, the CEO of Harmless Harvest, America’s first fair trade, Fair for Life certified coconut water, shared with me her excitement for the future...


9 months 3 weeks ago

(3BL Media and Just Means) - In the same way that the San Francisco Bay area will be read about in North American history books—or history apps, rather—Bangalore is creating historical tech waves in India. That country’s first certified B Corp, eKutir Global, is shaping that tide. What started as a vision to empower small farmers and shareholders with tech solutions for planting, selling and connecting has developed into a tool used by big name corporations to increase efficiency and directly connect with their supply chains.

Disclaimer: At first glance, the skeptic in me arose. Another technology that claims to empower...


10 months 3 weeks ago

(3BL Media and Just Means)- After 13 years of pescetarianism, I might be reconsidering prosciutto and fried chicken. Tragic, to my purist, animal-loving friends, yes. But I feel like I don’t see the industrialization of animal production ending because I substitute tofu for chicken on my bacon-less Cobb salad. When I was a young twenty-something, I quickly gave myself to the anti-climate change, animal-loving campaigners at my university. But have any of my veggie burgers mattered? I’d like to think so. But campaigns and small personal choices alone don’t change the world. When David Yeung, co-founder and CEO of Green Monday, said this of his plant-...


10 months 4 weeks ago

(Image: SVN Spring Conference 2016; Creating art via Innovation Entrepreneur Participant, Late Night Art)

(3BL Media and Just Means) - Choosing the right sustainability conference…Every year as I budget for networking and marketing, the stress I feel over this decision tightens my stomach into a fit of cramps. A dramatic response? Maybe. But you don’t want to blow a couple of thousand dollars and find out you should have been somewhere else, hob knobbing with those industry leaders, those investors, over there.  Social entrepreneurs don’t have this kind of time or money to waste. We need to know we are investing money with the...


1 year 1 week ago

A B Corp Story
(3BL Media and Just Means)—Your new credit card arrives in the mail. No more swiping for you. You’ve entered a new era with your chip card and for some reason, you feel more technologically savvy, like you belong in a younger generation. But what happens inside that little chip? Do any of us know? We just trust that it’s better than swiping. We trust. We trust credit card companies and all the players in between who take our money for the luxury of the trust built into that chip. Should we be so trusting?  Do we really understand what happens behind the confusing curtains of credit...


1 year 1 week ago


(Photo Credit: Giles Clement)

(3BL Media and Just Means)--The hot, balmy month of June requires three things: SPF 50, a friend with a pool and refreshing cocktails to offer to your friend in exchange for everyday pool access. Or, for us Floridians, every day of the year requires these things. So you can imagine that when I heard about Starvation Alley Farms, a B Corp, and their cold, pressed, purely delicious organic cranberry juice--the first of its kind to hit the market-- I knew my cocktail options had dramatically improved. I also knew I might suddenly have more friends with pools.

To locals and...


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