Julie Fahnestock

Julie Fahnestock
Julie is passionate about telling the story of where business meets good. She is the Founder of B Storytelling, a content development company specifically designed to help popularize the good happening through business. They do this by helping Benefit Corporations and other social enterprises identify, build and leverage their brands. Julie has an MBA in Managing for Sustainability from Marlboro Graduate School. She lives in West Palm Beach, Florida with her husband, Thomas.

Posts by This Writer

1 week 4 days ago

(3BL Media and Just Means) - Ten years ago, I had a breakdown in a dressing room at the mall. I needed to buy my first suit for a new job with a leading anti-slavery organization. Oh, the irony. Bangladesh, India, Guatemala, Vietnam. I knew the likelihood of forced labor, low-wages, and zero possibility for something besides garment factory work for the people who made the clothing I was trying on. But what choice did I have? Spend hours sorting through racks at Goodwill? Spend my entire budget on one fair trade piece? Like most middle class Americans, I had neither time...


2 weeks 6 days ago


(3BL Media and Just Means)--In light of recent police shootings, the exposure of racial tension in many cities in the United States, and the discrimination many religious groups face because of extremists, our determination and pursuit of a colorblind narrative must endure. We have to focus our energies on discovering our commonalities, the things that bring us together. Often, it can be the small gifts which create unity. In Northwood, an artsy village in West Palm Beach, Florida, this gift is the mango tree. Mangoes have united this community for decades, and this year, local residents have determined to bridge cultural,...


1 month 1 week ago

 

(3BL Media and Just Means) — Meet Zachary. He’s smiliing proud in this photo because, on this day, a little over a year ago, Zachary paid his rent for the first time in 20 years. He had recenly been released from prison and was working hard to start a new life. With a huge smile, he told me last April: “For me, it lets me know, I’m stable. Maybe in the next five years I can become a homeowner. Right now, I’m really proud of myself. I can lay my head in my own bed, in my own home. It took me three weeks to save money for rent. WorkSquare helped me do it,” said Zachary. WorkSquare, a staffing agency and Certified B Corp in Miami,...


2 months 5 days ago

(3BL Media and Just Means) - Craft-beer connoisseurs. Kids and parents experiencing the magic of Disney World. Caribbean-cruising yachters. Red hat ladies toasting with bubbly. Racetrack fans in the stands. Screaming fans at concerts and televised games. There’s one thing these folks have in common: the expectation of an ice-cold beverage.  Whether they are drinking a beer, a soda, champagne or bottled water, they want it fast and cold. How about a perfectly refreshing, 31 degrees cold? IceFree™ Liquid Chilling Systems is revolutionizing an “ice-age” old industry through a patent-pending, water...


2 months 2 weeks ago

(3BL and Just Means) Sustainability in Florida gets a bad rap. I understand that. Compared to New England, California and Europe, Florida overall lags in conversations about sustainability in business, government and education. Jesse Rittenhouse and Iraklis Kalamenios, co-founders of the Recycling Energy Forum, are working to change that.

Friday, April 24th hosts the first cross-sector Recycling Energy Forum Expo at the Kovens Conference Center in Miami, Florida. Freebee, Whole Foods Market of North Miami, the City of North Miami, Florida International University, and Zipcar are a few of the...


3 months 1 week ago


(3BL Media and Just Means)—If you have stopped watching documentaries about the agricultural and food industry, I don’t blame you. Me too. Overwhelmed, helpless and hungry (because I stop eating everything for a few days, not knowing what to put in my mouth) is my typical response to a food exposé. But not for Stewart Bosley and his hard-working team of volunteers at the Henrietta Bridge Farm in West Palm Beach, Florida. They are putting an end to one of Palm Beach County’s 27 food deserts by cultivating fresh produce in an unlikely place. As the first project of the Urban Growers Community Farm, the Henrietta...


3 months 2 weeks ago

Danny Almogor, CEO Small Giants (and founder/champion of B Corp Australia) speaking

(3BL Media and Just Means) – It’s been called the “Startup Nation,” producing more startups per capita than countries like Japan, China, Canada and the U.K. And this past Sunday, after months of work and collaboration, it’s joined a global movement where innovative startups meets profit meets mission. Give a round of applause for ESCO, KitchenBug, MobileODT, Tulip Winery and VoiceITT—winners of the first Israeli “B the Change” competition. Welcome, Israel, to the B Corp movement! Mazel tov!

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4 months 1 week ago

(3BL Media and Just Means)- When I first became a piscatarian, I thought I was choosing a more ethically conscious diet. Oh, how I was wrong. Exploitation in the seafood industry is as rampant as in most other commodity markets. Trafficking, low-to-no wages, and unsafe conditions are common. The biggest difference is that the exploitation happens in the middle of the ocean where the only escape is overboard. But Fair Trade USA is working to change this story. And it starts with the first fish of its kind: Fair Trade tuna.  

In partnership with Safeway supermarket retailer, Fair Trade tuna will be...


4 months 2 weeks ago

(3BL Media and Just Means) - It was one of the happiest days in my new company B Storytelling’s business history: a certified letter from Tallahassee was waiting for me in the mailbox. B Storytelling now has the paperwork to prove that we are officially a Florida Benefit Corporation. This means we can submit a copy of this letter, sign the Pending Certification Term Sheet and mail in our $500 filing fee to B Lab. In return, I have full access to the “Certified B Corporation, Pending” logo. This buys me time as I continue to work through the B Impact...


4 months 4 weeks ago

(3BL Media and Just Means)--The national day of love, Valentine’s Day, is next Saturday. Cheap chocolate, tacky decorations and roses define this American holiday. But it can be so much more. If you’re not into predetermined celebrations of love, I’ve got another way to create some Valentine’s Day meaning for you: A Heart for Survivors. It’s a campaign of social enterprise: TO THE MARKET. They partner with the millions of people who have overcome exploitation, human trafficking, and domestic abuse. By selling their beautiful jewelry, clothing and other artisan products, they create access to the Western market and employment for...


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