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Posts by This Writer

7 years 12 months ago

The original e-reader was a device that solved fairly simple inconveniences faced by readers by offering efficient and easy (read: electronic) access to written content. It was (OK, still is – but not for long) a welcome alternative to carrying around more content than would have been possible if the material were printed, and it offered a more eye-friendly screen when compared with other portable options, like laptops and phones. But Barnes and Noble’s announcement that it will be releasing an updated Nook with e mail and app capabilities this spring suggests that the simpleton’s e-...


7 years 12 months ago

The power, financing, and influence of social media is being used for charitable causes on some platforms. Two fairly new sites have done a particularly impressive job at raising awareness and money: Squidoo and SocialVibe.

Squidoo, launched in 2005, allows users to raise awareness and money for their favorite charities by making blog-entry like pages (or ‘lenses’ as they’re called on the site) about anything at all – it could be a lens about their non-profit or it could be...


7 years 12 months ago

You've been blogging since 2008. Why did you start?

I work at the Canadian Museum of Nature, one of Canada’s national museums. It is a place that does science research based on the vast collection that we have and add to regularly. We discovered that most of our audience did not know anything about our research and why it is important. I started blogging because it seemed like a good way to tell those research stories.

Is your blog written to serve a primary purpose or department (e.g. marketing, or...


8 years 1 day ago

Airbnb, a fairly new, online company that was founded on a simple concept – providing people who need a place to stay and people who have a spare space a tool to connect – recently achieved one million nights booked. It’s an impressive step for the company (particularly given that they’re under five years old), but it’s a giant leap for the collaborative consumption movement, which Rachel Botsman says is in...


8 years 2 days ago

To be truly successful, smartphones require smart users. Likewise, eco-apps require eco-users. Here are a few good apps to use when you’re eating, driving, staying in, out shopping, or just generally resolving to lead a more environmentally friendly lifestyle.

Eat

Locavore is worth every one of the 299 pennies you’ll have to spend to get it. This app lets you know what foods are in season in your location (so long as your location is within the United States). In addition to reducing your carbon footprint, you may...


8 years 1 week ago

‘Big Brother’ is officially out of date – or rather, the concept has multiplied and taken on an entirely new dimension with the rise in social media usage. Of course you’re being watched. There are cameras everywhere, and even satellites that capture footage of every inch of the planet at any and all given points in time. But more likely, it’s the stuff that you are broadcasting to ‘Brother’ figures (be they insurance companies, attorneys, or government officials) that will come back to haunt you if you are at all inclined to activities with litigious side effects.

While the maintenance of...


8 years 1 week ago

The Internet shows its true worth when crisis hit. For instance, within an hour of the devastating 8.9-magnitude earthquake and resulting tsunami that shook Japan yesterday, Twitter published an average of more than 1,200 tweets per minute from Tokyo. In the face of a disaster, the traditional form of communication – telephone lines – prove insufficient when compared with online platforms, and social media sites in particular. Phone lines are often the first thing to go down, and even if they’re not down, they’re probably busy – and when their not down or busy, they’re designed to...


8 years 2 weeks ago

Most bloggers aspire to achieve the level of success you've attained. You have an active, responsive readership and no shortage of advertisers. Could you talk a bit about how you got started, how much time you dedicate to running the blog on a daily basis, and how you managed to get advertisers?

Thanks!  I started Macheesmo in September 2008.  At that point in my life I had just moved into my own apartment with my girlfriend (now wife) and I was spending a lot of spare time in the kitchen.  As I cooked more and talked to people...


8 years 2 weeks ago

It seems you've done pretty much everything within the food industry. Let's start with your part in the  development of the Twix bar. What was this process like?

As in the case of the Twix bar, the process was an exciting one.  It started with a brainstorming session at M&M Mars between marketing and R&D. They wanted to increase their exposure and move to other parts of stores, beyond the candy aisle. They also wanted to create a better-for-you indulgent snack. Since cookies were perceived as healthier than candy (having some redeeming...


8 years 3 weeks ago

You've been well-known for your contributions to chaos theory for quite some time, but there's been a shift in the circles in which your name is discussed of late. These days, you're a topic of interest at art galleries and to private collectors. Could you explain to readers how you’ve come about putting together your professional life as a mathematician and artist?

I first started doing oil painting at seven years old — it just came naturally. Ever since I started painting, I knew on some level I would always be doing it. In the first couple of years of...


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