Vikas Vij

Vikas Vij
Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.

Posts by This Writer

1 day 4 hours ago

(3BL Media/Justmeans) – In statistical terms, a company has only a 0.00006 percent chance to become a billion-dollar enterprise. One of the key commitments needed to reach this benchmark in today’s competitive global marketplace is to have sustainability at the heart of the business. In fact, the companies that continue to ignore this commitment may not be able to remain in business for too long.

At present, there are at least nine companies globally, five of them in the U.S., which make over $1 billion in annual revenues from products that support sustainability and social good. These companies include some of the most innovative multinationals, and...


2 days 4 hours ago

(3BL Media/Justmeans) – The earth’s resources are finite. Companies need to identify more sustainable ways to produce and sell their products, but it involves much more than just reducing environmental impact. A company’s social responsibility must also include protection of human rights, fostering safe working conditions, celebrating diversity, and enriching the communities.

PVH has recently launched its 2014 Corporate Social Responsibility (CSR) Report, which illustrates how the company is implementing its Source to Store approach to CSR and making a positive impact on people, the environment, and the communities. PVH has made robust...


3 days 3 hours ago

(3BL Media/Justmeans) – One of the attractive perks that can motivate almost any employee is an easier commute. Companies that think about creating solutions to get workers to their location in way that minimizes driving are likely to have a competitive edge over others. Driving to work may not be the first choice of the millennials. If a company can support the commuting need of workforce in a more sustainable way, it will help the environment and also improve employee loyalty and motivation.

Google launched its own bus service in 2004 to shuttle about 150 employees from their San Francisco homes to the Googleplex in Mountain View, CA. Today nearly 60 percent of the company’s 11,000 Bay...


4 days 3 hours ago

(3BL Media/Justmeans) – A strong commitment to corporate responsibility will eventually deliver great value to a company’s business, employees, the environment and society. When responsible business practices and actions are developed in sync with stakeholder feedback, the results can be more meaningful and satisfying in the long run.

This core philosophy is reflected in Symantec’s newly released FY15 Corporate Responsibility Report. The report showcases the continued commitment at Symantec to positive growth through workforce diversity, volunteerism, environmental support, and the company’s signature...


6 days 4 hours ago

(3BL Media/Justmeans) – Changes in the global socio-economic landscape often lead to the emergence of new and improved business models. New trends and changing consumer aspirations are giving rise to innovative business models, while creating opportunities for companies that are prepared to align themselves to a sustainable future.

Innovative Water Management

Water management is one of the key areas where innovation can help improve sustainability. Many water utilities around the worldcontinue to lack insight into their aging, leaking, inefficient infrastructure, and employ unimaginative stopgaps or privatize their operations. Yarra Valley Water, a leading water and...


1 week 2 hours ago

(3BL Media/Justmeans) – A 2012 Gallup Poll revealed that as many as 61 percent Americans are concerned about the role of oil companies with regard to climate change. The reason is quite simply that people care for the environment, and oil has a significant environmental footprint. However, a change that is noticeable from the recent efforts of some of these oil giants is that they are making definitive moves in the right direction to create a positive perception.

In May 2015, ExxonMobil VP Ken Cohen said that the company is taking firm steps to reduce GHG emissions in its operations, help consumers reduce their emissions, support research, and participate in constructive dialogue on green...


1 week 1 day ago

(3BL Media/Justmeans) – Millennials, who will account for 75 percent of the workforce in 2025, are not motivated solely by money, but by a desire to make the world more compassionate, innovative and sustainable. These are the findings of Deloitte’s 2015 Millennial Survey. While young college graduates are moving toward large metropolitan areas all across the country for employment, one of the notable exceptions is Birmingham, Ala., which is struggling to attract young workers.

Some of the leading companies in Alabama have recognized this challenge, and are making conscious efforts to attract and retain the next generation of young workers. One such...


1 week 3 days ago

(3BL Media/Justmeans) – When consumers purchase a brand, they are looking to improve their lives, and not just to buy a product. Consumers are more likely to spend money on companies that care for their personal well-being as well as the well-being of the communities. Companies must build long-term marketing strategies to win over customers – not just for the profit, but for the right reasons.

A new study called “Meaningful Brands,” conducted by global advertising agency Havas, shows that when companies invest the time and effort to connect with consumers, it pays. Such companies typically command increased sales, better brand recognition and higher annual returns than other companies....


1 week 4 days ago

(3BL Media/Justmeans) – Einstein famously said: “Logic will take you from A to B. Imagination will take you everywhere.” The Southwest Airlines Campus Reach program appears to be following this axiom to engage and inspire students at all levels to consider a future in aviation.

With Campus Reach, Southwest has broadened the scope of its original NoLimits Internship program, which enabled interns to experience the Fun-LUVing Culture that has come to define the company over the years. The highly sought-after NoLimits program triggered an increasing demand to engage students at all levels, inspire them to pursue a future in aviation,...


1 week 5 days ago

(3BL Media/Justmeans) – The developing world faces challenges in raising finance for sustainable energy projects. Weaknesses in the regulatory frameworks, risk perceptions of investors, and a dearth of bankable projects limit the scope for investment in developing countries. Investors even in developed countries can face policy and regulatory challenges in financing sustainable energy.

An expert report from the Sustainable Energy for All (SE4All) initiative has sought to address these challenges by outlining innovative financial mechanisms in four key areas that have the potential to boost global investment in sustainable energy by $120 billion a year...


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