Vikas Vij

Vikas Vij
Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.

Posts by This Writer

1 day 13 hours ago

(3BL Media/Justmeans) – Global brands are increasingly willing to include sustainability as one of the key factors in their decision-making process. Caring for the society and the world is a human emotion that motivates an average consumer, and companies are keen to feed this natural human drive in addition to feeding the consumers’ individual aspirations through their brand.

Innovative tools and technologies are now available to help analyze consumer behavior in a more scientific manner with respect to sustainability. Behavioral tracking, browser fingerprinting, location-based identifiers and super cookies are some such tools. Companies are using the...


2 days 12 hours ago

(3BL Media/Justmeans) – The demand for capital investments in rural American communities to build modern infrastructure has risen sharply in recent years. The exceptional demand for farmland and agricultural investments has created a lucrative business opportunity for the Wall Street and large institutional investors.

The interest level in rural investments has grown in some parts of the financial world to an extent that agricultural conferences that were once attended mostly by farmers and others related with the field are now filled with hedge fund managers, venture capitalists and institutional investors. Looking at this high interest level of large...


4 days 12 hours ago

(3BL Media/Justmeans) – The global population is expected to grow up to 7.5 billion people over the next six years. Food security is likely to be one of the most important issues that the world will face in the next few decades. Sustainable agricultural techniques are the way forward that can improve productivity of the farms, while conserving natural resources and reducing the environmental impact.

Wal-Mart is stepping up its sustainable initiatives by keenly engaging with its supply chains, particularly in the area of food production and distribution. Wal-Mart has joined with General Mills to drive its sustainable efforts further with innovative programs such as the Field to Market (FTM)...


6 days 21 hours ago

(3BL Media/Justmeans) – BRICS countries, which include Brazil, Russia, India, China, and South Africa, comprise over one-fifth of the global economy. The growing economic power of BRICS nations has surpassed the level of negotiating power they command at the World Bank and the International Monetary Fund (IMF). The value of South-South trade has exceeded that of North-South trade by about $2.2 trillion – which is more than a quarter of global trade.

China has emerged as Africa’s most important trading partner. China, Brazil and India are becoming major donors for low-income countries in the “South-South” region. A...


1 week 1 day ago

(3BL Media/Justmeans) – Aggressive use of pesticides to push agricultural output has had an undesirable impact on the ecological balance in several ways. Environmentalists have continued to warn against the rampant use of pesticides and their ill effects. One of the classes of pesticides called neonic is known to boost crop yield, and is also extensively used on plants grown in lawns and gardens.

Neonic pesticides are leading to a widespread decline in the population of honeybees each year. The large-scale bee deaths are a serious cause of concern for agriculture because bees pollinate plants that produce nearly 25 percent of the food America consumes...


1 week 4 days ago

(3BL Media/Justmeans) – 2014 marks the 50th anniversary of diplomatic relations between China and France. Alcatel-Lucent Shanghai Bell is celebrating the friendship between the two countries through its “We Made It” Program. The program provided a meeting and cultural exchange between 10 Chinese families of the company’s employees with 10 students from France. With exclusive coverage in the media in both countries, the program allowed an opportunity for French people to learn more about the Chinese culture.

Alcatel-Lucent created the “We Made It” program in 2009 with the goal to help promising students from low income and working class...


1 week 5 days ago

(3BL Media/Justmeans) – Global corporations are picking up speed to make a shift towards renewable sources of energy in order to reduce their environmental footprint. Some of the major technology companies such as Microsoft, Google and Facebook have started a new trend of sponsoring entire wind farms as a part of this shift.

Microsoft has announced the signing of a 20-year agreement to buy the entire output – 175 MW of wind power – of the Pilot Hill Wind Project in Illinois, which is near Chicago. Construction of the Pilot Hill is in progress, and on completion next year the farm will supply power to Microsoft’s data center there through the grid. The...


1 week 6 days ago

(3BL Media/Justmeans) – Ever since women began playing a significant role in business and entrepreneurship, the debate about the value of female leadership in business has never ceased. Now the British-based banking giant Barclays is putting real money behind the belief that companies that encourage women leadership are more profitable than the rest.

Barclays has been working on the idea of investing in women leadership for the last 18 months. Two women directors at the bank noted studies that concluded businesses with gender-diverse leadership outperformed those that were primarily male-dominated. This research finally culminated in Barclays coming out...


2 weeks 1 day ago

(3BL Media/Justmeans) – The World Wildlife Fund, in collaboration with the World Resources Institute, has brought together a dozen global companies to lobby for necessary market changes to make it easier to buy more renewable energy. The companies include General Motors, Wal-Mart, Bloomberg, Facebook, Hewlett-Packard, Intel, Johnson & Johnson, Mars, Novelis, Sprint, Proctor and Gamble and REI.

The 12 companies hope that identifying their common needs and goals in the adoption of green energy usage will help catalyze market changes. These companies collectively want to buy 8.4 million MWH of renewable energy every year, which can power about 800,000 homes. However, the market system...


2 weeks 4 days ago

(3BL Media/Justmeans) – Businesses play a vital role in promoting global economic empowerment of women.To step up its efforts to highlight and promote women-owned businesses, Wal-Mart has become the first retailer to enter into a partnership with the Women’s Business Enterprise National Council (WBENC). The company has committed to sell merchandise featuring a new logo that will identify goods as produced by women-owned businesses.

Wal-Mart believes that supporting women entrepreneurs not only helps push sustainable and equitable development, but it also makes good business sense because customers want to commit to the idea. The company recently...


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